Martech

FEBRUARY 21, 2023

For creative marketing firms: A well-defined criteria for targeting ideal clients. Stronger pricing power. A broader — not narrower — geographical market from clients seeking your expertise. It may help to identify the following: The product or service categories you serve and perform well. Reduction of costs.

Performance Marketing 98

Performance Marketing Market Segmentation Marketing Marketers 98

Sprout Social

FEBRUARY 7, 2024

These tools help companies understand what their competitors are doing by tracking their marketing activities, interactions and overall performance. For example, a healthy food brand might identify a rising interest in keto diets and find that none of its competitors are offering keto products.

Price 91

Price Marketing Marketers Analytics 91

Hubspot Marketing

AUGUST 21, 2023

As you explore business plan examples from real companies and brands, you’ll learn how to write one that gets your business off on the right foot, convinces investors to provide funding, and confirms your venture is sustainable for the long term. Show a clear and realistic plan for product and brand differentiation.

Price 98

Price Finance Marketing Strategy Product 98

Unbounce

OCTOBER 20, 2023

The simplest way to do this is in a disconnected landing page that can break code conventions, brand guidelines, and can be efficiently measured to provide instant feedback on itʼs ridiculousness. It’s better suited to someone who organically learns about your brand than someone clicking through a PPC ad promoting a specific offer.

Whitepaper 105

Whitepaper eBook Promotion Communications 105