Branding Marketing Plan New Technology Thought Leadership 
Trade Press Services Newsletter
OCTOBER 6, 2022
2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. Need help reimagining your 2023 marketing plan?
Marketing Insider Group
AUGUST 20, 2019
In any industry, marketers are facing fierce competition and a much more educated buyer. So, how does a brand successfully transform its marketing? Simply put, it’s the pursuit of scale, efficiency, and innovation using data and technology to spur profits and growth. Adoption of new technologies is often the easy part.
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Marketing Insider Group
JUNE 14, 2021
Videos that tell your brand story. Brand awareness videos tend to perform well on Facebook, too – especially if they’re entertaining and lighthearted. Your overarching goal here should be to humanize your brand. YouTube is also an excellent channel for building brand awareness. Share thought leadership.
Adobe Experience Cloud Blog
OCTOBER 20, 2017
A digital marketing strategy is a marketing plan that draws on insights from almost every department within a company to design and implement seamless brand communications across every digital channel. Popular digital marketing channels include the company website, organic search, paid search, social media, and email.
Adobe Experience Cloud Blog
SEPTEMBER 23, 2008
I had a role as the Director of the Emerging Markets practice at Siegel & Gale, a branding marketing and advertising firm that is now part of Omnicom. That's when the light bulb went off in my mind on the difference between how you need to market B2B vs B2C.
Adobe Experience Cloud Blog
MARCH 3, 2015
As I have shared my vision of the next era of marketing , I’ve talked about how marketing is changing. But, in this post let’s start with how it’s not changing when it comes to building a brand. Then, we can turn to how we, as marketers, will need to change to build our brands in the next era of marketing.
Marketing Insider Group
FEBRUARY 28, 2013
In our last Future of Marketing interview, Daniel Newman proposed that customer experience would drive the future of marketing. Clearly there’s tremendous interest in harnessing all the data generated by the digital “vapor trails” of prospects and customers and using that to power more effective marketing programs.
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