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Seven Ways to Amplify Your Thought Leadership with Professional Awards

Trade Press Services Newsletter

Whether you earned a spot on a “Best of the Best” industry list or “Top Professionals” directory, awards are a can’t-miss opportunity to build your thought leadership platform, strengthen your brand, demonstrate credibility, and highlight your expertise. Add the release and any media coverage you obtain to your press kit.

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Six Essential Elements for your 2023 Marketing Plan

Trade Press Services Newsletter

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. Need help reimagining your 2023 marketing plan?

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Charting the Course: How to Navigate Your Way to Marketing Success in 2024

Trade Press Services Newsletter

From new artificial intelligence tools to shifting digital marketing strategies, the year will be filled with opportunity. Just as a captain needs to define a clear course for a successful journey, your business requires a well-defined marketing plan to navigate a competitive marketplace.

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Three Essential Takeaways from CMI’s Annual B2B Content Marketing Report

Trade Press Services Newsletter

Don’t just take our word for it—the CMI report reveals that 64 percent of the most successful content marketers say they have a documented strategy. Yet only 40 percent of B2B content marketers have a written marketing plan in place. In a post-pandemic world, target audiences are eager for human connection and engagement.

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11 Recommendations for Marketers in 2024 [New Data]

Hubspot Marketing

As a result, micro-influencers can offer more persuasive and effective product or brand endorsements. And, as much as people might like to say that they make their own product decisions, influencer marketing works — last year, one in four consumers bought a product based on an influencer’s recommendation. Image Source 6.

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How to Review the Capabilities of Your Marketing Agency

Marketing Insider Group

Here’s what you need to know to review and select a marketing agency that’s guaranteed to grow your business. 7 Ways To Review Your Marketing Agency’s Capabilities A successful digital marketing strategy increases lead generation , sales revenue, brand awareness and website traffic.

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How to Create a Solid Strategy for Your VR Product

Adobe Experience Cloud Blog

Before delving into creating a marketing plan, you’ll want to gather information about the consumers you believe would be interested in your VR product. It’s important to collect information about your target market and ideal customer profile before creating a concrete marketing plan. Start with Research.

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