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7 risks of not prioritizing social media governance

Sprout Social

You tackle these by putting proper processes and procedures in place and managing your social media accounts in a centralized manner. Risk to your brand. And what about your brand? But even brands with money don’t apply themselves when hiring people to run their accounts. And, be extra aware if you manage a major brand.

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Here’s a question – is your PR working?

Duct Tape Marketing

Here’s a question – is your PR working? As small business owners or marketers, we all know full well how important it is to put time aside for PR. If you’re an astute CEO you’ll feel it in your water when PR is working. It’s also a way to see that your PR is working. written by Guest Post read more at Duct Tape Marketing.

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5 Expert Tips for Effective Social Media Risk Management

Hootsuite

That’s why a social media risk management plan must be an essential part of your brand strategy. Your brand, customers, and employees are all active on social media. Having a social media presence is essential for most brands. Maintaining trust in your brand is important. But every social channel has unique risks.

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5 Types of Bad Backlinks You Don’t Want

Neil Patel

Let’s take a few steps back and talk about why search engines care in the first place. These are links back to your site from places you just don’t want to be associated with your brand. Some have described these types of spammy sites online as three Ps – pornography, pharmaceuticals, and poker. PR Release Links.

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The power of social listening for healthcare organizations

Sprout Social

It has pushed some hospital systems, professional societies and pharmaceutical companies into an unflattering limelight, as patient and provider criticisms go viral. According to Jill Florence, Director of Enterprise Sales at Sprout Social, “Unfortunately, PR crises are common for healthcare systems and other healthcare organizations.