article thumbnail

Product Life Cycle: What it is, the 5 Stages, & Examples

Neil Patel

If you work with sales, knowing about the Product Life Cycle model is almost mandatory. The model describes the stages a product goes through in its journey from creation to discontinuation. Because products in different stages demand different strategies, be that for physical products or for services.

article thumbnail

Product Life Cycle: What it is & What Are The Stages Involved?

OnPassive Marketing

The time between a product’s introduction to the market and its removal from the shelves is referred to as the “product life cycle.” ” Product life cycle management is the process of planning ways to support and maintain a product continuously. Stage 5: Decline.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Marketing Objectives for the Product Lifecycle Growth Stage

CXL

What is the growth stage of the product life cycle (and why is it important)? The growth stage is the period of the product life cycle with the sharpest increase in sales thanks to a boost in-market presence. You’ve achieved a degree of awareness, and people are buying your product.

Product 85
article thumbnail

Looking for Content Strategy Buy-In? Don’t Rely on the Same Old Arguments

Content Marketing Institute

Examining the business case for strategic content marketing brings up value-focused terms such as “optimized brand engagement,” “better leads,” “higher shopping cart value,” “lower churn,” or even “direct revenue.” That thinking is where the case for centralization trips up.