Duct Tape Marketing

NOVEMBER 10, 2022

But as marketing evolves, your approach to it needs to, too. In this episode, I talk with the CMO of Constant Contact, Laura Goldberg, about the state of email marketing, what effect channels like SMS are having, and how to utilize email effectively today to build trust across the generations who use it. That role evolved.

Email Marketing 93

Email Marketing CMO Non-Profit Marketing 93

Sprout Social

NOVEMBER 21, 2019

Your customers’ behaviors today might be night-and-day from what they were a few years ago. According to CMO Council’s Loyalty That Lasts report, 43% of marketers note that they’re looking to build deeper, more personal relationships with customers. This will also determine your pricing, too.

Market Research 96

Market Research Gen Z Price B2C 96

Marketing Insider Group

OCTOBER 13, 2020

We’ve been forced to adopt new technology, upskill like crazy, reshuffle positions and create new roles to manage content marketing, social media marketing, and marketing analytics. Marketing has already gone through the ring of fire. CMOs get it. Or, maybe you like to blame it on those darn millennials.

Gen Z 142

Gen Z Millennials CMO Marketing 142