Remove CMO Remove Customer Marketing Remove New Markets Remove Product
article thumbnail

What marketers need to know about managing social media through an economic downturn

Sprout Social

Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. Today, she advises several CEOs and CMOs as they navigate various phases of hypergrowth. Keep reading to find out what you need to know to successfully navigate social media marketing through times of economic contraction. “The

article thumbnail

What is marketing operations and who are MOPs professionals?

Martech

In most cases, marketing operations is part of the marketing department and marketing operations team members identify as marketers. More than ¾ of marketing operations department members have marketing titles, according to the report. What does marketing operations do?

Transform 121
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Overcoming Obstacles to Get to the Next Growth Milestone

GrowPowerful

But, if you’re looking at the overall business objectives, sometimes marketing needs to take a step back and suggest they provide a portion of their budget to invest in a great product opportunity that has become available. It could increase market share and accelerate into a new ideal customer profile.

CMO 52
article thumbnail

How to edge out your competition with market research

Sprout Social

From customer personas to trends within your industry, market research identifies key information for you to better understand your audience’s desires from your products and services. Here’s are some of the key benefits of market research: Understand your customers’ motivations and pain points. Fresh products.

article thumbnail

28 Tweetable Moments from Sirius Decisions Summit #SDS12

Marketing Insider Group

omnifunk and @ chertudi | on education problem of product-oriented content #sds12 May 22, 2012 4:38 pm via TweetChat Reply Retweet Favorite @BrennerMichael Michael Brenner. RT @ LaurenOnDemand : DONT TALK ABOUT THE PRODUCT – if you want to ensure value of content for your audience @ omnifunk #sds12. BrennerMichael. SEO #sds12.