Adobe Experience Cloud Blog

OCTOBER 25, 2018

Marketing in the Relationship Era. To put it simply, the Relationship Era describes businesses’ gradual shift to long-lasting relationships with prospects and customers. Even telemarketers practice a basic form of personalized marketing. Why bother taking personalized marketing to the next level?

Telemarketing 134

Telemarketing CRM Thought Leadership Marketing 134

Pam Didner

NOVEMBER 5, 2020

In the B2B world, marketing creates tons of content. And the majority of that content is designed to educate prospects and existing customers on how our products can address their pain points and challenges — ultimately making their lives easier. Product pages on the website. Product sheets. Solutions briefs.

Whitepaper 75

Whitepaper Customer Journey Education Marketing 75

Litmus

MAY 4, 2021

As the voice of the business and champion of the customer, marketing should take a leading role in your company’s DEI initiatives. Additionally, take a critical look at your supplier ecosystem—from agencies and production houses to marketing technology vendors.

Transform 81

Transform Marketing Marketers Finance 81

Sprout Social

NOVEMBER 21, 2019

From customer personas to trends within your industry, market research identifies key information for you to better understand your audience’s desires from your products and services. Here’s are some of the key benefits of market research: Understand your customers’ motivations and pain points. Fresh products.

Market Research 95

Market Research Gen Z Price B2C 95

Adobe Experience Cloud Blog

JULY 17, 2018

If you have a robust guest blogging program already in place, think about your editorial calendar and what customers may have a great piece of thought leadership to add to your blog. This is a neat way to feature customers as guests or even invite them to speak on topics they are well versed in. 6) Never Stop Gathering Quotes.

Customer 109

Customer Thought Leadership Whitepaper Non-Profit 109

Marketing Insider Group

JANUARY 2, 2020

Such a transformation must shift your strategy into an agile, data-driven model that anticipates and adapts to market changes. The technology that underlies your data is still only a tool to achieve the goal of all great marketing – showcasing the benefits your products and services will bring to your customers.

Transform 80

Transform Whitepaper Thought Leadership Key Performance Indicator 80

Marketing Insider Group

APRIL 12, 2011

The New Marketing Accountability. Here at B2B Marketing Insider I provide tips and insights from my perspective from inside a B2B marketing organization. In The New Marketing Accountability I talk about how ALL marketing spend should be tied to quantifiable results that the sales team and executives can understand.

Marketing 77

Marketing Marketers Price Promotion 77

Marketing Insider Group

MAY 31, 2012

omnifunk and @ chertudi | on education problem of product-oriented content #sds12 May 22, 2012 4:38 pm via TweetChat Reply Retweet Favorite @BrennerMichael Michael Brenner. RT @ LaurenOnDemand : DONT TALK ABOUT THE PRODUCT – if you want to ensure value of content for your audience @ omnifunk #sds12. BrennerMichael. SEO #sds12.

Inbound Marketing 76

Inbound Marketing Education Thought Leadership CMO 76

Marketing Insider Group

SEPTEMBER 15, 2010

While none of those ideas are bad at all, I have found it helpful to use the following 4 Cs to guide marketers on the journey to successful social media marketing. They are: Customers: something that is missing from many social media plans is the focus on customers. And once you have a customer, you need to keep them.

Whitepaper 76

Whitepaper Telemarketing Customer loyalty Social Media Marketing 76

Sprout Social

AUGUST 17, 2021

At its core, customer experience is built on the various touchpoints that a customer has with your people, your products and your brand. They select where they want to interact with your brand, research products and make purchases. Customer experience starts with social media. Today, consumers are in control.

Customer 119

Customer Transform Customer Journey Retail 119

Adobe Experience Cloud Blog

AUGUST 27, 2008

Today it's a significant new innovation — Wikipedia, YouTube, the iPhone — every two months, and the pace continues to increase. That means when it comes to new marketing tactics, there is no time to wait until something is proven before trying it. Third is an old lesson but an eternal one: meet the needs of customers.

Thought Leadership 48

Thought Leadership PR Marketing Marketers 48

Content Marketing Institute

FEBRUARY 20, 2018

While your company should certainly have a content strategy – a strategic plan for all its content usage across the enterprise – content marketers benefit from having a strategic road map that focuses exclusively on using content to attract, acquire, and engage prospects and customers. Click To Tweet. Learn more about focusing on ROI.

Marketing Strategy 111

Marketing Strategy Content Marketing Marketing Marketers 111

Marketing Insider Group

AUGUST 26, 2020

To make informed decisions, marketers need years of company knowledge at their fingertips. To engage their customers, marketers need to know their audience demographics more than, say, the team’s favorite lunch spots. Marketers need to know not just HR policies, but policies around customer service and communication.

Marketing 101

Marketing Marketers Management Place 101

Rock Content

AUGUST 25, 2020

Customers were mere hostages to the few companies that offered products and services in the past. However, today they are central to all market practices , especially as part of Content Marketing strategies. In fact, companies have been investing in personalized products and communication for decades.

Transform 73

Transform User-Generated Whitepaper Law 73