Remove CMO Remove Digital Marketing Remove Market Research Remove Traditional Marketing
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Why you don’t need a CMO… yet

Martech

And it makes sense to have a savvy individual in the driver’s seat to ensure that your marketing efforts dovetail together, connect with your KPIs and overall business goals and move the organization forward. However, most likely, you don’t need a CMO. What is a chief marketing officer (CMO)? What is a CMO?

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Curious about where things are heading?

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10 Challenges Marketers Face When Implementing AI in 2023 [New Data + Tips]

Hubspot Marketing

Hampering Creativity 64% of marketers share a common concern — they believe that generative AI will alter (40%) or hamper (24%) the creativity of those who use it. Inaccurate Information In our state of AI in marketing research, we found that one of the top challenges for marketers implementing AI is pushback regarding inaccurate information.

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B2B Content Marketing Budgets Set to Grow in 2022 [Research]

Marketing Insider Group

Research Based Strategy. Content marketing research is never ending. And data-driven marketing is only becoming more and more important. Keep The Content Marketing Momentum Going. Marketing became one of the most adaptable industries during the pandemic. Overcome The Traditional Marketing Mindset.