article thumbnail

AI Market Research: Tools, Techniques, and Trends

Rock Content

Market research plays a pivotal role in marketing. Market research helps you find the right customer for your brand in the first place. In 2023, AI has emerged as a must-know research tool for digital-age marketers. What is Marketing Research?

article thumbnail

Digital Marketing In 2020 | 7 Reasons Why Small Businesses Need It

Adobe Experience Cloud Blog

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. It’s a massive market size to not be a part of, and definitely, the biggest reason why you should invest in digital marketing. Email marketing. Social media marketing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Prepare for A Job in Digital Marketing and E-commerce [Google Certification]

Hubspot Marketing

The line between marketing and digital marketing has blurred. Offline marketing was once considered "traditional" compared to online or digital marketing. However, with many tactics living in the digital sphere, marketing changes as fast as technology does. Where do I start?

article thumbnail

Shifts in data privacy are forcing a return to marketing fundamentals

Search Engine Land

Without user-level data, we as marketers need to take a good long look at how we’ve been approaching strategy development and really embrace a more traditional, holistic approach to digital marketing. Get the daily newsletter search marketers rely on. Business email address Subscribe Processing.

article thumbnail

What Is Marketing — And How to Get It Working for You

Exposure Ninja

The Definition of Marketing According to the Oxford English Dictionary, marketing is “The action or business of promoting and selling products or services, including market research and advertising.” ” The purpose of marketing is to get your product in front of people who want to buy it.

article thumbnail

How social listening benefits your organization at four levels

Sprout Social

Market research, especially at scale, can be costly and time-consuming. Not to mention, traditional market research only captures data from a specific point in time. The VP of Digital Marketing. The problem? It’s the VP’s job to provide the direction these teams need to optimize their efforts.

Health 117
article thumbnail

What are the types of product marketing?

OnPassive Marketing

Product marketing can launch new products, enter new markets, or reposition existing products. New products require extensive market research to determine customer needs and how best to reach them. Product marketing can revitalize sales by re-branding or changing the pricing strategy for existing products.