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4 Ways to Bridge the Gap Between Online and Offline Marketing

Adobe Experience Cloud Blog

In fact, per Gartner’s CMO Spend Survey, 98% of marketers say online and offline marketing are merging. Connect Email and Direct Mail. What can make it even more powerful, though, is triggering direct mail as a follow-up to email marketing campaign. We would love to hear them!

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4 Reasons Why Marketing Automation Fails

Adobe Experience Cloud Blog

In fact, CMO Council reports that more than half of senior marketers say that using enriched or personalized content and digital interactions yield higher response and engagement rates. A great example is that most millennials communicate using mobile, while retirees prefer to use email or direct mail.

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Best B2B Marketing Strategies in 2023

Exposure Ninja

Here are some examples of different content marketing strategies to inspire your own: Thought Leadership: Position your brand as an industry expert by creating insightful, authoritative content that addresses current trends, challenges, and innovations. It’s like an all-you-can-learn buffet for hungry business Ninjas!