Adobe Experience Cloud Blog
JULY 6, 2015
To learn more about how to further develop your business case, download our new ebook Selling Marketing Automation to the C-Suite. Here are the top C-Suite personas you may want to speak with and their potential perspectives: The CMO. Marketers should be familiar with the CMO role—and this will probably be your first stop.
Adobe Experience Cloud Blog
MAY 2, 2017
In fact, per Gartner’s CMO Spend Survey, 98% of marketers say online and offline marketing are merging. These are just a few ways to reduce the gap between online and offline marketing, for more please download our ebook on the topic. But, with wearables, smart TVs and the internet of things, the line between the two is blurring.
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Adobe Experience Cloud Blog
JULY 10, 2015
As former CMO of a software company, I discovered it was customer engagement. and link to a trial download or an ebook. Today, marketers can choose from a wide range of compelling digital gifts, from the ever popular gift cards, to subscriptions, to music and movie services, to apps, to ebooks, and even to digital charitable donations.
Adobe Experience Cloud Blog
APRIL 16, 2015
This year we had a diverse set of keynotes (including a musical performance from John Legend), a kick-butt set of thought leadership sessions, an amazing Great Gatsby-style party at the San Francisco City Hall ( tres chic ), an exhibit hall filled with valued partners, and of course, the best of breed marketers from around the world.
Adobe Experience Cloud Blog
JULY 28, 2014
Author: Phillip Chen As our recent ebook about marketing career paths proves, you don’t need an expensive MBA to become a great marketer. Remember that mentors aren’t just for newbies – whether you’re fresh out of college or a CMO, it’s never a bad idea to have coffee (or drinks) with a marketer you admire. Modern Marketing'
Marketing Insider Group
JULY 14, 2020
They overwhelmingly blame their CMO. A study from the Fournaise Marketing Group found 80 percent of CEOs don’t trust their CMOs. I started with thought leadership content. The CEO and CMO were on board with content marketing. To meet that need, the company published an eBook on radiology salaries.
Adobe Experience Cloud Blog
APRIL 14, 2016
In fact, CMO Council reports that more than half of senior marketers say that using enriched or personalized content and digital interactions yield higher response and engagement rates. To learn how you can empower your team with marketing automation, check out our ebook How Marketing Automation Can Help Small Teams Succeed.
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