Marketing Insider Group

AUGUST 4, 2011

To summarize, the CMO of Kmart stated that TV is easier to measure than Social Media. An alternative approach I would strongly suggest is to conduct detailed customer media consumption research and ensure that your marketing mix models line up at least in relative priority to the media our target consumers are spending the most time with.

Direct Mail 94

Direct Mail Marketing Mix CMO Digital Marketing 94

Marketing Insider Group

NOVEMBER 14, 2013

The statistics do not paint a pretty picture: Consumers are bombarded with over 5,000 marketing messages a day, up from around 2,000 just a few years ago – Tweet This! 44% of direct mail is never opened and goes straight to the trash - Tweet This! So stop creating marketing that stinks.

Telemarketing 103

Telemarketing Direct Mail Millennials CMO 103

Litmus

JUNE 1, 2021

In order to create a fully agile workflow, marketers need to adjust and optimize their technology investments, marketing mix, messaging, and collateral. With tactile marketing automation, for example, you can use intent data to customize the content and timing of direct mail in real-time.”.

Marketing Mix 68

Marketing Mix Direct Mail CMO Marketing Automation Platform 68