CMO Direct Marketing Gen Z 
Hubspot Marketing
AUGUST 29, 2024
But the real challenge isn’t just about keeping pace with AI; it’s about understanding how to connect with a new generation of decision-makers — particularly Gen X and Gen Z — while everything else is changing. Here’s why — and how you can get started today.
Econsultancy
DECEMBER 13, 2021
” Marketing budgets now equate to just 6.4% Gartner’s annual CMO Spend Survey , published in July 2021, has found global marketing budgets now equate to just 6.4% Direct marketing and PR budgets were least affected in the second quarter, but still recorded a severe downturn in net balance to -41.6%.
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