Adobe Experience Cloud Blog

NOVEMBER 8, 2016

They also need to be great collaborators and have a solid understanding of the principles and strategies of data-driven marketing and modern demand generation, plus hands-on experience with a marketing automation or email marketing platform. Email marketing. Digital marketing. Field marketing.

Management 134

Management Thought Leadership Marketing Automation Platform B2C 134

Sales Force: CMO

OCTOBER 18, 2023

When is it time to check back in, change up your approach, incorporate new technology, or jump on a trend? So how do you actually do demand generation marketing? Let’s dig a little deeper into those key areas from above: Step 1: Create brand awareness with your content marketing, thought leadership, and social media content.

Customer 86

Customer User-Generated Marketing Marketers 86

Adobe Experience Cloud Blog

SEPTEMBER 23, 2008

He is currently Global Director of Integrated Marketing for BearingPoint. Tell us a little bit about how you got into B2B marketing and what you like most about it. That's when the light bulb went off in my mind on the difference between how you need to market B2B vs B2C.

Thought Leadership 52

Thought Leadership Buzz Marketing B2C CMO 52

Marketing Insider Group

JULY 1, 2020

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Once you get your content marketing strategy going, it’s that positive snowball effect in action.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145