Martech
APRIL 5, 2023
As marketers, we know what this means. When times get tough, marketing budgets get cut. We also know businesses that keep investing in email marketing are better off when the economy improves. Besides my own recommendations, I also asked five other email experts for their best advice for recession-proof email marketing.
Martech
FEBRUARY 9, 2024
At my next role (Janus Capital Group that later went through a merger and became Janus Henderson), I worked on their web content, started to get into email marketing and realized I should probably go back to school and learn to serve as a translator between the IT team and the marketing department. Kind of a happy accident.
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Martech
SEPTEMBER 3, 2021
Email marketers don’t have time for shiny new things. In his latest contribution to MarTech, email marketing thought leader Ryan Phelan warns about how easy it is to be distracted by shiny objects — and he doesn’t just mean new technologies; he includes shiny new mindsets too.
Martech
OCTOBER 29, 2021
If you’re a consumer brand, do you even know if consumers are actually there, or if the metaverse is only populated by other marketers checking off the box for their bosses? Email marketing M&A is seeing a surge. Chris Wood, Editor. Understanding buyer intent .
Martech
DECEMBER 27, 2022
Below are some of the top ways that experiences and behaviors will change for consumers in 2023, and what marketers will do to adjust and maintain a competitive edge. Updating and implementing new technology is a bigger ask for enterprises because of all the people and systems involved in organizations of their size.
Rock Content
DECEMBER 11, 2020
After all, it’s essential to improve the writing on your Content Marketing and email marketing. They talk about innovations on the market, the role of technology, stats to prove their points, digital transformation , and more. You can read the posts and even share them with your team. Contently strategist.
Martech
APRIL 17, 2023
These are the four most common complaints from companies that want to investigate new technology. Talk to everyone who touches your email process, from your data and creative teams to the people who push “Send” and your CMO. Take that timeline into account in your planning. Which one applies to you?
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