CMO Management New Technology Thought Leadership 
Adobe Experience Cloud Blog
NOVEMBER 8, 2016
That means you need the right team to manage your marketing automation platform. He/she will work with key stakeholders, such as product marketing and sales, and may manage a team of vast talents–marketers, content creators, and designers. Marketing organizations in this digital age need a new blend of talent.
Adobe Experience Cloud Blog
APRIL 25, 2018
The Marketing Nation is filled with marketers who are boldly pushing the envelope with new technologies and innovative, creative ways to engage their customers. Carey Straetz, Senior Digital Marketing Manager, Daniels Health. Christina Zuniga, Marketing Technology Manager, InTouch Health. Jessica Kao.
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Adobe Experience Cloud Blog
MAY 16, 2016
As our CMO put it, “Marketing has changed more in the last five years than it has in the last 500 and will change more in the next five than ever before.” With the emergence of new technologies , we now have to be able to look at data, understand it, and use it to make decisions about our marketing campaigns.
Martech
FEBRUARY 15, 2024
That’s the question we asked Carrie Mahon, CMO for Unanet, which provides ERP and CRM solutions for government contractors, architecture, engineering, construction, and professional services. Mahon, who has been CMO for four years, led the implementation of AI for her team of 25 marketing professionals. And then what was their roadmap?
Adobe Experience Cloud Blog
SEPTEMBER 23, 2008
Paul has been a featured speaker for AMA, MarketingProfs, Marketing Sherpa, BtoB Magazine, ITSMA, CMO Council, Marketing Operations Management and his articles and research have appeared in CMO Magazine, Information Week, Marketing Sherpa, iMedia, and quoted several times in BtoB Marketing Magazine.
Content Marketing Institute
JULY 18, 2018
Then, a new CMO joined the firm, and budgets were put on hold. All sections of the website (including thought leadership) were part of that redesign. New workflow rules required posts go through extra regression testing through IT, taking publishing from days to weeks. The cadence slowed to a crawl.
Marketing Insider Group
JULY 1, 2020
It also provides your company with a platform to activate employees , to publish thought leadership , and to tell more human brand stories that also attract better talent and keeps your employees motivated. Thought leadership. Content marketing leaders see 8 times higher year-over-year growth in unique site traffic.
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