Sprout Social

JANUARY 11, 2022

These efforts widen your marketing funnel, alleviating the stress of the Q4 crunch. Building out your Q1 marketing plan requires a clear understanding of what will move the needle for your business. Leaders can also boost morale by front-loading plans for team expansion early in your Q1 marketing plan.

Marketing Plan 116

Marketing Plan Energy CMO Marketing 116

The Next CMO

JUNE 17, 2022

For marketing professionals, this uncertainty increases the complexity of an already demanding job. So how can you achieve marketing excellence in 2022? Have an operational marketing plan.

Marketing Plan 52

Marketing Plan Marketing Marketers 52

The Next CMO

JUNE 9, 2022

Marketing moves quickly - and it continues to accelerate. How can marketers (1) ensure they don't miss their plans, and (2) communicate results clearly and objectively? Spending has to happen quickly to keep pace with the required execution.

Marketing Plan 130

Marketing Plan Communications Marketing Marketers 130

On24- CMO Confessions

MARCH 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Danielle Levitas, former Executive Vice President of Global Marketing and Insights at App Annie and former Head of IDC’s Consumer Digital and Mobile Practice.

CMO 52

CMO Tentpole B2C Retail 52

The Next CMO

NOVEMBER 22, 2022

How to Create a Marketing Plan Timeline.

Marketing Plan 59

Marketing Plan Marketing Marketers Marketing Strategy 59

Duct Tape Marketing

OCTOBER 23, 2023

The Way Forward FAQs in Relation to Fractional Marketing Officer How much should you pay a fractional CMO? What is the difference between a CMO and a fractional CMO? What is the role of a fractional chief marketing officer? Ever puzzled over the role of a Fractional CMO?

CMO 73

CMO Transform Manufacturing Marketing 73

Martech

DECEMBER 14, 2023

But what exactly does alignment involve, why is it essential and how can you, the CMO, make it happen? As companies increasingly adopt data-driven and technology-integrated approaches, those who focus on and excel in martech alignment could shape market trends and consumer expectations.

Transform 119

Transform CMO CRM Fashion 119

The Next CMO

FEBRUARY 9, 2022

“ Our goals can only be reached through a vehicle of a plan, in which we must fervently believe, and upon which we must vigorously act. There is no other route to success. ”. Pablo Picasso.

Marketing Plan 52

Marketing Plan Marketing Marketers 52

Martech

FEBRUARY 29, 2024

Including this phrase in your 2024 marketing plan deck may prompt at least one team member to start job hunting. I cringe every time I hear this phrase because it usually means one of two things: Reduction of headcount with no reduction in expected results. Reduction of budget with no reduction in expected results.

CMO 112

CMO Price Marketing Plan Management 112

Martech

FEBRUARY 26, 2024

Prompt: Our product is loss-making for two years in spite of researched marketing plans. Answer: As a marketing expert, I understand that it can be frustrating when a product continues to be loss-making despite implementing researched marketing plans. For this prompt, try selecting the CMO persona.

Price 104

Price CMO Marketing Marketers 104

Duct Tape Marketing

NOVEMBER 21, 2022

One of the greatest ways to do so is hiring a CMO or Chief Marketing Officer, an experienced, result-driven executive responsible for all your marketing efforts. But with an average annual salary of over $330,000 many small to mid-sized businesses can’t easily afford a CMO. That’s what I want to discuss today.

CMO 64

CMO Key Performance Indicator Customer Journey Marketing Strategy 64

Martech

JANUARY 5, 2023

My resolution is to change the perception of Marketing Ops to be seen as a strategic partner that marketing leadership relies on to achieve their objectives. In order to do that, I need to market the value of my team internally. Dig deeper: What is marketing operations and who are MOps professionals?

CMO 107

CMO Marketing Marketers Education 107

Martech

APRIL 12, 2024

In marketing operations, various roles, such as MOps managers, campaign managers, content managers, digital marketing managers and analytics managers, collaborate to develop and execute comprehensive marketing plans that support the organization’s business objectives.

Management 110

Management Product Key Performance Indicator CMO 110

Marketing Insider Group

SEPTEMBER 2, 2020

Bottom line: CMOs need support from the CEO to implement a marketing strategy that is backed by the rest of the C-suite leadership. CMOs need to develop a strategy that explicitly details how marketing plans to drive growth, target the company’s overall goals, and serve the customer’s needs to produce results.

CMO 135

CMO Finance Key Performance Indicator Transform 135

GrowPowerful

FEBRUARY 16, 2023

"There’s a seismic movement towards both individuals who prefer the interim CMO model as well as companies who are realizing what an incredible asset interim marketing leadership can be. Being a part of the CMO community allows GROW access to B2B marketing’s best of the best.

Transform 52

Transform CMO Manufacturing Thought Leadership 52

Duct Tape Marketing

JANUARY 19, 2024

John Jantsch- Fractional CMO: Reinventing Marketing Strategies John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine. Click here to listen to the episode.

CMO 77

CMO Law Marketing Marketers 77

Rock Content

AUGUST 17, 2017

Christoph is ScribbleLive’s Vice President of Content Marketing Strategy. He helps businesses and organizations in the Americas develop and implement strategic content marketing plans and practices by combining efficient workflows, content marketers’ skills and useful technologies.

CMO 54

CMO Marketing Plan Content Marketing Digital Marketing 54

Martech

OCTOBER 26, 2023

My presentation centered on the need for marketers to move beyond generative AI and start using AI to gain deeper insights into their customers. One eye-catching statistic from my presentation was the Gartner survey, revealing that 63% of marketers plan to invest in generative AI in the next 24 months.

CMO 116

CMO New Technology Marketing Plan Place 116

Martech

FEBRUARY 2, 2024

4: Marketing operations : Words like “MOps,” “operations,” “create” and “need” suggest operational discussions, possibly around how to implement or utilize marketing technologies. Prompts: “What are the essential steps to implement a new marketing technology?”

User-Generated 109

User-Generated Marketing Marketers CMO 109

Sprout Social

MAY 3, 2023

The role of chief marketing officer (CMO) is changing dramatically. When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. Here are five ways to build a collaborative, trusting partnership.

CMO 94

CMO Communications Finance B2C 94

Pam Didner

SEPTEMBER 8, 2021

During my coaching sessions, people often ask me what skill set they need to prepare for a CMO or VP of Marketing position. She talks about business strategy first, then the positioning of your products, as well as the overall marketing plan. Hone in on your positioning (check out my messaging template ).

Marketing 121

Marketing Marketers CMO Marketing Plan 121

Marketing Insider Group

SEPTEMBER 17, 2020

What does your CEO think of your marketing team? If you’re not sure how to respond, you should work on that relationship — especially if you’re the CMO. . Marketers can fall easily into the trap of sticking to traditional roles like advertising and brand development. I found myself thinking of what I would ask my CMO as a CEO.

CMO 136

CMO Transform Marketing Marketers 136

Adobe Experience Cloud Blog

AUGUST 16, 2018

By the end of 2018, an estimated $500 billion in digital commerce revenue will be attributable to email marketing, reports Gartner. And if you are managing email marketing campaigns your CMO wants to know: What impact did they make in terms of revenue? Can you prove they achieved a return on investment?

Email Marketing 113

Email Marketing CMO Key Performance Indicator Thought Leadership 113

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Source: 2019 CMO Survey, Deloitte. Nearly two-thirds of CMOs say demonstrating the impact of marketing actions on financial outcomes is their biggest communication challenge. * Make mobile marketing a priority. Marketers are addicted to short-term metrics. (Browsing data like company name, location, etc.

Transform 174

Transform CRM Marketing Automation Platform CMO 174

Sprout Social

FEBRUARY 16, 2023

Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. Today, she advises several CEOs and CMOs as they navigate various phases of hypergrowth. Keep reading to find out what you need to know to successfully navigate social media marketing through times of economic contraction.

Management 111

Management CMO Marketing Marketers 111

OnDemand CMO

DECEMBER 16, 2021

I had the recent pleasure of being a guest speaker on the LeadHERship Global podcast where I discuss how to create a sustainable competitive advantage for your business, through the development of a strategic holistic marketing plan.

Marketing Strategy 52

Marketing Strategy Thought Leadership CMO Marketing Mix 52

Duct Tape Marketing

MARCH 2, 2023

Fractional CMO: Reinventing Marketing Strategies written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show, and I’m gonna talk about how Fractional CMOs are becoming increasingly popular among business owners and marketing agencies.

CMO 87

CMO Marketing Strategy Customer Journey Marketing 87

Rock Content

DECEMBER 11, 2020

It will clarify your vision on content reach, Google Analytics , outsourcing on marketing, marketing plan, and more. In Convince and Convert’s blog, you will find useful podcasts and posts about: customer experience ; social media; Content Marketing; B2B marketing; Word of Mouth Marketing.

Content Marketing 124

Content Marketing Transform Marketing Marketers 124

Martech

OCTOBER 5, 2022

“The digital execution gap is wider than it’s ever been and gets wider every day,” Kirsten Allegri Williams, CMO of Opticon, told media and analysts at Opticon, Optimizely’s conference in San Diego this week. Twitter wall at Opticon.

Transform 108

Transform Marketing Marketers CMO 108

SocialPilot

FEBRUARY 9, 2024

She posts on productivity hacks, content marketing, brand building and will convince you to deploy an influencer marketing plan. Content Marketing Jay Baer Jay has been an eminent advisor to more than 700 companies since 1994, including Caterpillar, Nike, The United Nations, Oracle, Cisco, and more.

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

OnDemand CMO

AUGUST 31, 2022

This is a simple enough concept to grasp, but it’s harder to execute than it seems: in the plainest terms, good marketing works because it looks easy. In truth, it’s a process defined by research, creative thinking, and tactical planning. The post Strategic Planning & Sales/Marketing Integration appeared first on OnDemand CMO.

Marketing 40

Marketing Marketers CMO Communications 40

Duct Tape Marketing

OCTOBER 16, 2023

Maximizing Success with a Fractional CMO: A Complete Guide written by John Jantsch read more at Duct Tape Marketing Have you ever felt the pressure of needing a seasoned marketing pro, but balked at the sky-high salary? That’s where the magic of a fractional CMO comes in. How much should a fractional CMO cost?

CMO 66

CMO Transform Education Marketing Strategy 66

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Forward-facing organizations will take advantage of the insights that technologies like AI and marketing automation provide, by viewing their 2020 marketing plans as organic rather than fixed. It’s no longer realistic to lay out a locked-in, year-long strategy.

Marketing Strategy 174

Marketing Strategy Transform Thought Leadership User-Generated 174

The Next CMO

JANUARY 31, 2023

How to Create a Marketing Plan with a Budget of $0 (Doing more with less) For marketers who are a part a profitable organizations, budget minimization may be the least of their worries, but for most marketers preparing for an economic downturn, budget cuts may already be in the works.

Marketing Plan 52

Marketing Plan Marketing Marketers CMO 52

The Next CMO

JANUARY 31, 2023

How to Create a Marketing Plan of a Budget of $0 (Doing more with less) For marketers who are a part of profitable organizations, Budget minimization may be the least of their worries, but for most marketers preparing for an economic downturn, budget cuts may already be in the works.

Marketing 52

Marketing Marketers Marketing Plan CMO 52

Adobe Experience Cloud Blog

SEPTEMBER 3, 2015

Introducing a mobile app into your marketing plan is a critical and strategic move. It’s vital that you integrate its creation into your marketing strategy and that you’re involved in some of the technical aspects of the mobile app creation and implementation. I know it’s not just me…).

Thought Leadership 134

Thought Leadership CMO Marketing Plan Promotion 134

Adobe Experience Cloud Blog

JANUARY 5, 2018

Now…prepare for me to use the word “market” in its various forms a LOT in this next sentence. The Marketing team at Marketo asked marketers in the Marketing Nation a series of questions regarding their marketing plans for 2018. Question #1: In 2018, I expect my Marketing budget to….

Thought Leadership 134

Thought Leadership CRM CMO Customer Journey 134