Duct Tape Marketing
NOVEMBER 10, 2022
But as marketing evolves, your approach to it needs to, too. In this episode, I talk with the CMO of Constant Contact, Laura Goldberg, about the state of email marketing, what effect channels like SMS are having, and how to utilize email effectively today to build trust across the generations who use it. That role evolved.
Adobe Experience Cloud Blog
APRIL 14, 2016
In fact, CMO Council reports that more than half of senior marketers say that using enriched or personalized content and digital interactions yield higher response and engagement rates. In my opinion, the biggest mistake marketers today make is not tracking key performance indicators back to corporate business objectives.
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Marketing Insider Group
MAY 11, 2020
While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. This is in contrast to traditional marketing.
Marketing Insider Group
FEBRUARY 5, 2024
Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. Digital Marketing Institute) Social media commerce is expected to reach $2.9
Marketing Insider Group
JULY 1, 2020
It becomes easier to achieve your marketing goals with future content because you already have a foundation in place – a vast content library of written, visual, and experiential content, all designed to resonate with your target buyers. This is in contrast to traditional marketing. image source.
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