Avinash Kaushik

AUGUST 22, 2022

When you are trying to drive long-term profit, picking Conversion Rate as a Success KPI for a campaign would be a mistake. If it is a made up metric:) Is the KPI definition clear and understandable by a non-employee (aka consumer)? For brand marketing, you and I assess success using a question we ask consumers. Example 4.

Transform 75

Transform Non-Profit Analytics Key Performance Indicator 75

The CMO Survey

JUNE 18, 2020

Eighty-five percent of marketers report an increased openness among customers to their digital offerings and 84% believe customers place more value on digital experiences than before the pandemic, according to a Special Covid-19 Edition of The CMO Survey from Duke University surveying marketing leaders at for-profit U.S.

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CMO Non-Profit Transform Customer Acquisition 130

Unbounce

NOVEMBER 2, 2023

Episode 7: AI on trial [00:00:00] Pete Housley: Hey, marketers, are robots coming for your jobs? Welcome once again to Unprompted, a podcast about AI marketing and you. I, of course, am Pete Housley, CMO at Unbounce. 00:25:18] James Thomson: Maybe we can generate more of a profit P-R-O-F-I-T from using PRophet P-R-O-P-H-E-T. [00:25:27]

PR 98

PR Marketing Marketers Non-Profit 98