Econsultancy

MAY 11, 2022

  In marketing, and in business more generally, we often hear that decision-making should be “data-driven” Data can yield all kinds of crucial insights into customer behaviour and preferences, as well as helping to identify opportunities, potential challenges, and strategies that are working effectively. 3) Technology.

Analytics 76

Analytics Key Performance Indicator Transform Shopper Market 76

Martech

OCTOBER 28, 2022

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. This is because digital marketers use many campaign and reporting platforms with unique algorithms and ad formats.

Digital Marketing 136

Digital Marketing Advertising Advertisers Shopper Market 136

Search Engine Land

OCTOBER 28, 2022

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. This is because digital marketers use many campaign and reporting platforms with unique algorithms and ad formats.

Digital Marketing 102

Digital Marketing Advertising Advertisers Shopper Market 102

Martech

AUGUST 19, 2021

Brand safety technology is so crude it harms news publications,” said Dr. Augustine Fou, Group Chief Digital Officer of Fou Analytics, a marketing science consulting firm. In their release , Salesforce President and CMO Sarah Franklin draws comparisons with other content and product brands, including Disney, Netflix and Peloton.

Shopper Market 114

Shopper Market Retail Shoppers CMO 114