Communications Market Segmentation Marketing Automation Platform 
Martech
FEBRUARY 25, 2022
With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.
Adobe Experience Cloud Blog
DECEMBER 9, 2016
This is a critical piece of the puzzle that allows the sales team to focus on the more qualified contacts while your marketing team works on nurturing the rest of the leads. Communicating with them increases both ongoing engagement and saves you and your team time chasing down inopportune leads.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adobe Experience Cloud Blog
OCTOBER 3, 2016
The more your marketing production processes resemble a factory, the more marketing output you can generate per team member. Most marketing departments are under-resourced and over-committed. Without the right tool, consolidating and communicating marketing activities is pure overhead and can be quite labor intensive.
Adobe Experience Cloud Blog
JANUARY 27, 2016
As account-based marketing gains steam, it’s important to note that this universe encompasses more than your current CRM (customer relationship management) or marketing automation platform (MAP) customer database; it includes external signals and net new accounts you should be targeting.
Use Insider
NOVEMBER 8, 2023
How to implement personalized marketing (and excel at it) In a nutshell, personalized marketing is about: Gathering enough accurate data to understand your customers’ journeys. Communicating with customers on their preferred channels and at their preferred times. That’s why Insider brings 12+ channels under one platform.
Use Insider
DECEMBER 16, 2023
Use AI-powered segmentation to target the right audiences for each campaign Market segmentation allows you to home in on the right audiences for your campaigns and messages by grouping customers based on shared traits and behaviors. This makes Insider one of the best and most versatile enterprise marketing platforms.
Expert insights. Personalized for you.
Let's personalize your content