Traditional consumer insights techniques are ‘utterly outdated’: founder of insights platform Zappi on digitisation
Econsultancy
SEPTEMBER 21, 2022
Steve Phillips is the founder and CEO of consumer insights platform Zappi. I recently caught up with with Steve to find out about his day-to-day work. He explains Zappi’s B-corp status, its company culture, and the increased digitisation of the market research industry.
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