Martech

MARCH 22, 2024

AI tools and large language models (LLMs) are changing the content marketing process, impacting how we conceive, produce and distribute content. Below, I delve into the content marketing lifecycle to show how content teams are incorporating generative AI at different stages.

Transform 123

Transform Content Marketing Marketers Marketing 123

Buffer Marketing

JANUARY 30, 2025

📚  10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them) 📚 3 Qualitative Social Media Metrics That Matter More Than Follower Count 📚 61 Key Social Media Metrics, Defined Figure out your priorities Every creator and business has different priorities.

User-Generated 106

User-Generated Education Analytics Thought Leadership 106

SocialPilot

MAY 27, 2025

Social Media Copywriters Best for: Twitter/X, Threads, LinkedIn, Instagram captions Copy pros who nail tone, CTAs, and punchy messaging in tight character limits. Ideal for: Businesses aiming to establish thought leadership, share deep-dive stories, interviews, or industry insights through audio content.

Thought Leadership 83

Thought Leadership Social Media Marketing Communications Management 83

Calvyn Lee Blog

MAY 21, 2022

Question 40: Valerie is a copywriter for a large brand. What length does LinkedIn recommend for her Sponsored Content Ad? Leverage existing content. Consider hiring a LinkedIn Content Partner. Create new content. Ask her employees to share her content. Content intended to pique your audience interest.

Thought Leadership 130

Thought Leadership Marketers Marketing Whitepaper 130

Sachs Marketing Group

JULY 21, 2023

A B2B marketing plan should include a clear definition of your target audience, insights from competitive research, an outline of team responsibilities, and a selection of analytics tools for tracking and measuring your efforts. In fact, businesses using agencies for digital marketing report an average 20% increase in their ROI.

Digital Marketing 52

Digital Marketing Marketing Strategy Social Media Marketing Copywriting 52

Backlinko

DECEMBER 7, 2023

Content Writer SEO Writer Web Content Writer Virtual Assistant Writing Blogging Content Marketing Copywriting Technical Writing Transcription While this method does work, it’s a time-consuming process. As I mentioned at the beginning of this article, LinkedIn prioritizes relevant content.

SEO 114

SEO User-Generated Analytics Product 114

Vertical Response

NOVEMBER 13, 2023

Moreover, as your blog gains more visibility and attracts a larger audience, it becomes a trusted gateway for email marketers seeking industry insights and valuable resources. Email marketers are constantly on the lookout for reliable sources of information to improve their strategies and stay ahead of the competition.

Transform 45

Transform Email Marketing User-Generated Digital Marketing 45