Adobe Experience Cloud Blog

FEBRUARY 25, 2019

Video marketing has other benefits beyond distribution and traffic generation. So, how should you use video in your marketing? But you can also go one step further and make your customers the star of your video marketing. Create a Content Marketing Funnel. Do this with the content they care about most.

Direct Mail 134

Direct Mail Real Estate Entertainment User-Generated 134

CXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Duct Tape Marketing

MAY 29, 2014

The 7 Best Ways To Utilize Outbound Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Jon Rognerud. - Enjoy! 6: EBook Giveaways. 1: Blog Outreach. That’s right, free stuff.

Outbound Marketing 67

Outbound Marketing eBook Direct Mail Inbound Marketing 67

Duct Tape Marketing

AUGUST 6, 2014

In Sales & Marketing, Zero Dark Thirty is 30 Minutes Too Late written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. … It’s guest post day here at Duct Tape Marketing and today’s guest post is from a member of the Duct Tape Marketing Consultant Network - Kurian M.

Direct Mail 62

Direct Mail Advertising Advertisers eBook 62

Duct Tape Marketing

AUGUST 11, 2014

10 Ways to Supercharge Your B2B Lead Generation Efforts written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. B2B lead generation seems to be a mystery to many marketers. Here are some examples created by Duct Tape Marketing Consultants Vicki James and Kevin Jordan.

eBook 74

eBook Direct Mail Manufacturing Education 74

Neil Patel

APRIL 20, 2021

More than likely, marketers who struggle to win customers either haven’t been prospecting the right way or aren’t putting in enough effort. They’ll help you drive more visitors into your marketing funnel and convert casual visits into sales. Influence marketing is here to stay, so you should embrace it. Cialdini, Ph.D.,

Millennials 137

Millennials User-Generated Education Advertising 137

Marketing Insider Group

FEBRUARY 27, 2024

Impactful marketing campaigns transcend product promotion, playing a pivotal role in sculpting a brand’s identity, forging emotional bonds with the audience, and ultimately driving tangible results in leads and ROI. What Is a Marketing Campaign? Often, this includes resources such as articles, eBooks, and whitepapers.

Whitepaper 95

Whitepaper Key Performance Indicator Direct Mail eBook 95

Duct Tape Marketing

JUNE 29, 2017

How to Use Your Website to Convert Consulting Leads into Clients written by Guest Post read more at Duct Tape Marketing. Marketing and selling consulting services can take weeks, months, and in some cases — years. The biggest benefit of an effective consulting website is that it allows you to scale your marketing.

Whitepaper 64

Whitepaper Education Manufacturing eBook 64

Exposure Ninja

SEPTEMBER 18, 2023

So, you’ve decided you want to learn how to do marketing. There are so many types of marketing, channels, and skills you need — where do you start? If you’re unsure what type of marketer you want to be or where to learn the skills you need to become a marketer, you’ll have a much better idea by the end of this guide.

PR 52

PR Copywriting Marketing Marketers 52

CXL

JUNE 2, 2022

A precise understanding of account-based marketing fuels the success of brands like DocuSign, Dialpad, and LiveRamp. These businesses have driven millions in ARR by diverting the focus from spray-and-pray marketing methods to targeting (and landing) bigger, better-fit accounts.

eBook 83

eBook Marketing Marketers Inbound Marketing 83

DIY Marketers

JANUARY 17, 2022

Marketing can be overwhelming if you aren’t sure what marketing channel or marketing platforms are best to help you promote your business. I’ve organized it into three marketing strategies; content marketing, direct marketing and paid advertising. But where do you begin?

Promotion 98

Promotion Marketing Marketers Advertising 98

Exposure Ninja

OCTOBER 16, 2023

If you’re new to the world of marketing, you might have seen people talking about “A/B testing” or “MOFU, TOFU and BOFU” and been left wondering what on earth they’re talking about. Marketers are creating new words on a constant basis. It can get confusing, even for experienced marketers!

PR 52

PR Marketing Marketers User-Generated 52

Adobe Experience Cloud Blog

OCTOBER 14, 2015

Every marketer has favorite strategies and top tips, as well as stories about huge wins and equally epic fails. Previously, we combed through a host of data and concluded that content marketing, in-person connections, and referrals are the big B2B lead generation tactics that are worth most of your time.

Whitepaper 134

Whitepaper eBook Thought Leadership User-Generated 134

InTouch Marketing

JANUARY 31, 2024

Uncertain about the differences among all the marketing services you hear about? However, failure to understand the different types of marketing is costly. The type of marketing strategy you use for your business depends on a lot of factors, from your target audience to industry dynamics and your individual goals.

Affiliate Marketing 80

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 80

Duct Tape Marketing

MAY 5, 2015

10 Ways to Use One Piece of Content written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. The only way to wring more value out of your content is to understand the intricate connection between your content and your strategy.

Direct Mail 77

Direct Mail eBook Customer Journey Education 77

Exposure Ninja

JULY 5, 2023

Welcome to the B2B marketing dojo : the place to become a Ninja in B2B marketing strategies. We’re here to prepare you for the year 2023 and beyond, where high-performance B2B digital marketing strategies will be vital to winning you more clients. Winning the Business Game with a Ninja Touch! Here’s why.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Duct Tape Marketing

MARCH 8, 2018

Transcript of How to Create Content That Stands Out and Gets Results written by John Jantsch read more at Duct Tape Marketing. John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing Podcast. Is content marketing really driving ROI? They’re all doing content marketing, too, you know?

Place 53

Place Marketing Plan Direct Mail Content Marketing 53

Marketing Insider Group

MAY 8, 2023

What can a specialist inbound marketing agency do for you? By working with inbound marketing agency experts and sticking to a consistent long-term strategy, Intermedia has made a major positive impact on both their business and audience. So, the question remains: What can a specialist inbound marketing agency do for you?

Inbound Marketing 86

Inbound Marketing Outbound Marketing Whitepaper eBook 86

Backlinko

MAY 14, 2024

Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. This guide will teach you how to market your small business using six best practices. Here’s how: Do Market Research Market research helps you understand your target customers on a deeper level.

PR 105

PR Customer loyalty User-Generated Marketing 105