Content Marketing eBook Marketing Automation Platform Marketing Mix 
Adobe Experience Cloud Blog
AUGUST 16, 2016
Whatever your campaign objectives are, it’s likely that content will serve as the meat of them. Yet according to Content Marketing Institute, only 32% of B2B marketers have a documented content strategy, even though 88% are using content as a part of their core marketing mix.
Marketing Insider Group
JANUARY 17, 2017
There are times when content marketers, content teams, marketing teams are seemingly placed in front of an empty chalk board and then given a piece of chalk and told “Here you go. And while this is without question what marketers are responsible for, and therefore, what’s the big deal? Get on with it.
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