Adobe Experience Cloud Blog

MAY 8, 2014

In our new ebook, Unmask Inbound Visitors: Using Real-Time Personalization to Increase Web Conversion , we explain how personalization software makes it possible to “unmask” those anonymous leads, identifying their intent, potential to purchase, profile, and/or firmographics. Determine Your Audience. Sit Back and React.

eBook 123

eBook Thought Leadership Marketing Automation Platform Marketing Mix 123

Adobe Experience Cloud Blog

APRIL 11, 2014

At Marketo, we use our multi-touch attribution capabilities to measure the return on investment of every marketing program we run. This is actually one of the places that a marketing automation platform can make a huge difference.

Market Trends 134

Market Trends Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

AUGUST 16, 2016

Yet according to Content Marketing Institute, only 32% of B2B marketers have a documented content strategy, even though 88% are using content as a part of their core marketing mix. Allowing your employees to market for you enables you to reach new audiences and entices prospects on a personal level.

Marketing Automation Platform 92

Marketing Automation Platform Thought Leadership Marketing Marketers 92

Marketing Insider Group

JANUARY 17, 2017

And while this is without question what marketers are responsible for, and therefore, what’s the big deal? A very popular response from marketers about adding interactive content into their marketing mix is “I wouldn’t even know where to begin.” Top marketing priority. Marketing team size.

Promotion 57

Promotion Logistics Entertainment Marketing Automation Platform 57