Content Marketing Education Key Performance Indicator Whitepaper 
Adobe Experience Cloud Blog
MAY 8, 2019
The pre-purchase, top-of-funnel stage should include “light” thought-leadership content that builds brand awareness, highlights a need, and drives desire. The other half is determining and tracking your key performance indicators (KPIs) to see if your demand generation program is achieving its goals. 2 Be original.
Marketing Insider Group
FEBRUARY 27, 2024
Campaigns that target the awareness stage revolve around educating, informing, and sometimes proposing a solution to the problem. Often, this includes resources such as articles, eBooks, and whitepapers. Establish Key Performance Indicators (KPIs) to measure success and ensure they align with your overarching business objectives.
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Scoop.it!
NOVEMBER 29, 2022
Content marketing costs 62% less than other marketing methods for SaaS companies. It generates three times more leads than outbound marketing. With these numbers in mind, it’s clear that content marketing is a powerful lead generation method. Identify customer pain points. Identify the keywords.
Rock Content
APRIL 15, 2024
Although content marketing is a key part of any successful ongoing marketing strategy, making sure your content really hits the mark is especially important when it comes to SaaS marketing. Content plays a huge role in this process. Here’s what you need to know.
SMA Marketing
APRIL 18, 2024
Content is King: Create high-quality, informative content that speaks directly to the needs and concerns of your target audience. Focus on well-written, engaging content that delves deep into your practice areas and offers valuable insights. Educational videos are the foundation of a lawyer’s video marketing strategy.
Content Marketing Institute
MAY 14, 2018
Many marketing teams tremble when contemplating video production. But video is a necessary component in most content marketing strategies. Create a video marketing strategy, says @NobleDigitalOne. Key performance indicators should be identified in the strategy. Click To Tweet. Production.
Marketing Insider Group
SEPTEMBER 21, 2020
Because it’s so universal, everyone in website maintenance and content marketing knows how to use it. Downloading an ebook or white paper. Sharing the content on social media. Here’s an example of the article wireframe we use for Marketing Insider Group: 2. Subscribing to your newsletter. Publish Frequently.
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