Trade Press Services Newsletter

JANUARY 4, 2024

Whether it’s bylined articles, white papers, how-to guides or videos, new content is the best way to drive new leads and engage with your customers. Your content should focus on addressing the questions, needs and pain points of your target audiences.

Thought Leadership 130

Thought Leadership Whitepaper Analytics Marketing 130

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Click To Tweet. JakeAthey Click To Tweet.

Education 102

Education Marketing Strategy Branding Energy 102

Rock Content

SEPTEMBER 4, 2023

It’s a fact, you need to know your audience for your content marketing strategy to be effective. Unlike traditional forms of advertising, such as newspaper or billboard ads, which target a wide audience, content marketing takes a different approach. Look at age, geographic location, gender, education, and income.

Marketing Strategy 52

Marketing Strategy Content Marketing Whitepaper Law 52

Marketing Insider Group

JULY 11, 2023

Gated content filled with handy how-to guides and relevant research can be the fastest route for your clients to make up their minds. Ask yourself: Do your customers really value your content marketing enough to give up their contact info, email address, or even sign in with their social accounts? Help Self-Educating Customers.

Whitepaper 95

Whitepaper Customer eBook Energy 95

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Expand your team to handle the larger content workload.

New Markets 145

New Markets Content Marketing Transform Whitepaper 145

Marketing Insider Group

OCTOBER 27, 2020

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. The Pillars of Content Marketing and How They Improve Sales. Conversions.

Content Marketing 143

Content Marketing Millennials Marketing Marketers 143

Rock Content

APRIL 24, 2023

Content marketing plays an integral role in lead generation, branding, and product marketing. It’s no wonder so many business owners, marketers, and brand owners pay top dollar to outsource their content creation. What makes Contently such a standout?

Place 74

Place Whitepaper Finance Price 74

Scoop.it!

SEPTEMBER 7, 2022

Knowing that today’s customer journeys get longer and more complicated, marketers like to see leads as new conversions. One big question is – can content marketing help in driving leads and assist you in creating a proper lead nurturing strategy? Offer downloadable digital content.

Content Marketing 76

Content Marketing Affiliate Marketing Whitepaper User-Generated 76

Content Marketing Institute

MAY 4, 2018

B2B marketers understand this, and B2B sales professionals realize that prospects are usually highly educated by the time they connect with sales. Shouldn’t sales trust the content that marketing produces to do more of the initial relationship building? Robert_Rose Click To Tweet. Read more>> Click To Tweet.

Content Marketing 98

Content Marketing Whitepaper Marketing Marketers 98

Tiecas

FEBRUARY 5, 2024

Here are some of the biggest hurdles we encounter and how industrial marketing can assist us in achieving our goals: Limited Resources : One of the most significant challenges for small to mid-sized manufacturing companies is limited resources, including budget, manpower, and time.

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Marketing 104

Martech

MARCH 7, 2023

It’s also a great time to demonstrate how our audience’s content consumption evolves. Here are three ways marketing leaders can leverage the AI-generated content craze to bolster content marketing’s impact. Think of: Video content that allows people to experience the topic or solution.

Whitepaper 104

Whitepaper Education Content Marketing Marketing Strategy 104

Content Marketing Institute

NOVEMBER 12, 2018

Editor’s note: Pam Didner recently authored the book Effective Sales Enablement for marketers. In this article, she shares that perspective with three ways content marketers can provide value to the sales team. Marketers can enable sales leveraging different elements – one of those ways is through content.

Content Marketing 94

Content Marketing Whitepaper Customer Journey Education 94

Search Engine Land

APRIL 8, 2024

How this prompt could be improved: You are a mid-market corporate finance boutique providing advisory services to businesses across our five key sectors: Sustainability; Software, Media & Technology; Business Services; Manufacturing & Distribution; and Health & Education.

Finance 98

Finance Manufacturing Health Education 98

Hubspot Marketing

APRIL 5, 2023

Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers. Essentially, demand generation is a long-term, education-focused marketing strategy that prioritizes reaching and engaging “out of market” buyers.

Inbound Marketing 120

Inbound Marketing Whitepaper Real Estate Non-Profit 120

Marketing Insider Group

APRIL 11, 2023

The best way to ensure smooth sailing is to work with digital marketing experts. Content Marketing Today’s consumers are eating up content. Whether it’s your latest blog post or a viral TikTok, your company’s content creation is essential to engaging your audience. Content Creation. Distribution.

Digital Marketing 128

Digital Marketing Whitepaper Copywriting Real Estate 128

Adobe Experience Cloud Blog

AUGUST 27, 2010

Marketers are working hard to create great content that can be used to create sales leads , drive website traffic, promote brand, and educate customers and prospects. Unfortunately, not all content is created equal. It closes a gap – content marketing should answer a business question or problem.

Whitepaper 105

Whitepaper Content Marketing Marketing Marketers 105

Content Marketing Institute

AUGUST 10, 2018

Editor’s note: Glenn LaFollette is a finalist for 2018 Content Marketer of the Year. We’ll share insights from CMY finalists in the blog before the winner is announced at Content Marketing World this September. Content is never just content. Today, he’s the senior manager of brand strategy.

Real Estate 64

Real Estate Content Marketing Whitepaper Transform 64

Marketing Insider Group

MAY 15, 2023

In this article, we’re outlining everything you need to know about B2B digital marketing, from identifying your target audience and analyzing competitors, to exploring different digital channels and building trust with your customers. In fact, 70% of marketing technology buyers look for content on vendor websites.

Digital Marketing 124

Digital Marketing Whitepaper Marketing Marketers 124

Businesses Grow

NOVEMBER 27, 2023

It’s interesting to me how gaps in income and education are collapsing due to the affordability of technology and the accessibility of AI. The new B2B content marketing There are certainly distinct challenges to B2B marketing, where I have spent most of my career. Nobody thinks, “I only respond to B2B content.”

Customer 72

Customer Gen Z Whitepaper Energy 72

Content Marketing Institute

OCTOBER 31, 2018

The growing complexity of the buyer’s journey, coupled with the highly competitive and loud marketplace of ideas, makes it arduous to differentiate your solutions, much less educate prospects on new things. Marketers must continue to generate more opportunities to support their companies’ growth strategies. Click To Tweet.

Whitepaper 95

Whitepaper Education Content Marketing Market Segmentation 95

Influence & Co

MAY 2, 2022

Sales enablement is where sales and marketing overlap. It can mean different things for different companies, but it often involves content including whitepapers, pitch decks, case studies and emails (aka anything that helps the sales team educate and nurture prospective clients).

Whitepaper 69

Whitepaper Education Marketing Marketers 69

Rock Content

AUGUST 13, 2019

It’s a question that every content marketing team has had to answer at least once—if not hundreds—of times. In a planning meeting for a new content piece, it’s often the first question that comes up: how are we driving traffic to this content? Take into account the type of content you’re creating. A white paper?

Whitepaper 50

Whitepaper eBook Education Place 50

Adobe Experience Cloud Blog

OCTOBER 18, 2017

According to the authors of Marketing Metrics , the probability of selling to a new prospect is 5-20% while the probability of selling to an existing customer is 60-70%. Provide them with all the information they need to get started then offer a link to supporting content or access to educational content such as a white paper or ebook.

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Marketing Insider Group

JANUARY 5, 2023

So you are running marketing programs, engaging content and campaign messages across a variety of paid, owned and earned media channels. These people are interested in getting educated on how to solve a problem. You should never expect a sales rep to do this hard work for you in marketing! Downloaded our white paper?

Whitepaper 110

Whitepaper Marketing Marketers eBook 110

Tiecas

AUGUST 1, 2023

By providing content that educates and informs on these topics, you can position yourself as a trusted source of industry knowledge. So earning their trust with content that is more about them and less about you will go a long way towards your success with manufacturing content marketing. They convert very well.

Manufacturing 52

Manufacturing Whitepaper Education Content Marketing 52

SocialPilot

FEBRUARY 9, 2024

Table of Contents 1. Social Media Marketing + Michael A. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Let’s begin!

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Rock Content

NOVEMBER 2, 2016

A content marketer and a product marketer can do really great work together when they make a concerted effort to integrate their specialized talents. A well-executed joint product/content marketing plan can build more awareness and interest in a product than both counterparts could accomplish without the help of the other.

Product Marketing 83

Product Marketing Product Content Marketing Whitepaper 83

Digital Marketer

NOVEMBER 4, 2022

Plus, long-form content allows you to expand on your authoritative status when it comes to a niche. More educational value and in-depth discussions means more SEO, thus helping you establish yourself as an authority in your chosen niche. newsletters that users can subscribe to) White paper content E-books, etc.

Whitepaper 75

Whitepaper Fashion eBook SEO 75

Neil Patel

DECEMBER 1, 2021

Create high-quality content that’s both medically relevant and engaging. Speaking of creating content, let’s talk about content marketing. Do Content Marketing. The term “content marketing” gets thrown around quite a bit in the digital marketing landscape, and with good reason.

SEO 107

SEO Whitepaper Health Law 107

Martech

MAY 3, 2023

Awareness At the awareness stage, you want to create content, like blogs that educate your audience on the benefits of your product or service without being too salesy. An active blog is one of the most favored ways to share content, with 79% of companies using it reporting a positive ROI ROI. Consideration.

Whitepaper 93

Whitepaper Email Marketing Customer Journey Education 93

Businesses Grow

JANUARY 8, 2024

The day I finished writing my book, McKinsey published a white paper claiming community is the next big thing in marketing. Mark Schaefer is the most trusted voice in marketing. I’m saying that brands are a part of our lives and there is room for brand-based communities that truly connect, and even heal.

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Rock Content

AUGUST 13, 2019

It’s a question that every content marketing team has had to answer at least once—if not hundreds—of times. In a planning meeting for a new content piece, it’s often the first question that comes up: how are we driving traffic to this content? Take into account the type of content you’re creating. A white paper?

Whitepaper 40

Whitepaper eBook Education Place 40

Marketing Insider Group

AUGUST 26, 2015

We often get asked by our customers to help them create content that is more promotional, or that has a direct product tie-in. ” Stop promoting products in your content marketing for these reasons: Content marketing must help the buyer. This means creating content people actually want. ” .

Content Marketing 84

Content Marketing Whitepaper Thought Leadership Retail 84

Rock Content

SEPTEMBER 17, 2020

In its development, it is necessary to generate leads , educate them, and build brand awareness. The proposal is to attract, educate, and lead them to conversions. In this process, the main job is to nurture these leads by using content that contributes to generating interest. Educate your audience.

Whitepaper 75

Whitepaper Inbound Marketing Education eBook 75

Adobe Experience Cloud Blog

JULY 6, 2011

From hieroglyphic stories etched in Egyptian caves to the oldest known literary work, The Epic of Gilgamesh , written in Babylonia over 3,000 years ago, to today’s summer blockbusters – a first-class story can educate, inspire, illuminate and capture devoted followers. Good marketing content can do the same.

Content Marketing 111

Content Marketing Whitepaper Manufacturing Marketing 111

Vertical Response

JUNE 20, 2022

About 87% of B2B content marketers use email to engage their audience. A well-executed email marketing strategy would allow your business to reach more customers, raise brand awareness, and grow at a faster rate. They’re more widely used than videos, case studies, eBooks, and white papers.

Whitepaper 78

Whitepaper eBook Shipping Email Marketing 78

Content Marketing Institute

DECEMBER 18, 2018

Before you complain about the education system, a user’s experience isn’t just about reading capability. As he argues, “even highly educated people disengage rather than spend the mental energy to unpack dense, complicated prose.” People don’t have the mental energy to unpack a dry-as-biscuits white paper, says @kimota.

Whitepaper 92

Whitepaper Pharmaceutical Energy Education 92