Content Marketing, Management and Telemarketing

11 Reasons Why Outbound Telemarketing Programs Fail

Marketing Insider Group

JUNE 29, 2010

The leads with the highest conversion rate and the lowest costs typically come from inbound activities like search and are then followed up and qualified by our telemarketing professionals. In this article I will summarize a whitepaper Robert wrote on the 11 reasons why outbound telemarketing fails.

Telemarketing

Telemarketing Inbound Marketing Customer loyalty Whitepaper

Building a future-ready marketing operations team

Martech

FEBRUARY 12, 2024

The content for the new product line needed revamping, and sales were carping about the lack of leads. She also knew her management wanted to reduce her staff by 20%. What kind of team did she need to ensure that AI was managed effectively, efficiently, and ethically? Prompt: What are the challenges for marketing ops in 2024?

Marketing

Marketing Marketers Telemarketing Customer Journey

The 2013 Marketing Predictions Post: Content Marketing And Social Business

Marketing Insider Group

DECEMBER 4, 2012

Outside of the very few consumer marketing examples like the CocaCola Journey , I’m not sure I got that one right. So read on to hear what I think is in store for marketing in 2013… Content Marketing Matures. The “Marketing Equals Promotion” Paradigm Has To Break.

Content Marketing

Content Marketing Telemarketing Thought Leadership Marketing

Webinars

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Do's and Don'ts: How to Pitch Your Press Release to Journalists

MORE WEBINARS

Lead Generation or Demand Generation? It’s All Just Content Marketing!

Marketing Insider Group

FEBRUARY 23, 2012

I think the rise of content marketing as a hot topic in B2B Marketing is partly due to this struggle. So instead of lead generation or demand generation , content marketing might be the term to use. The direct outcome of lead generation is new contacts available for sales or marketing.

Content Marketing

Content Marketing Telemarketing Inbound Marketing Education

6 Content Marketing Tips That Drives Leads

Marketing Insider Group

JUNE 3, 2010

If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. So here are my 6 tips for creating content that drives the leads that sales wants… Define your audience on their terms not yours. Get creative.

Content Marketing

Content Marketing Telemarketing Inbound Marketing Customer loyalty

What Types Of Marketing Are There?

InTouch Marketing

JANUARY 31, 2024

Digital Marketing Digital marketing encompasses a broad spectrum of strategies that leverage the power of the internet to reach and engage audiences. Key components of digital marketing include Search Engine Optimization (SEO), content marketing, social media marketing and email marketing.

Affiliate Marketing

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing

The 4 Most Common Mistakes in B2B Content Marketing

Marketing Insider Group

JUNE 2, 2010

Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty better than traditional marketing techniques. Sounds easy right?

Content Marketing

Content Marketing Manufacturing Inbound Marketing Telemarketing

Summer Is Here—Bring on the Interns!

Adobe Experience Cloud Blog

JUNE 26, 2015

Is she interested in running field events, or managing the company’s Twitter feed? Brainstorm projects related to these interests: Your intern may sit on your content marketing team, but perhaps you can connect with your social media manager to see if he can write a few Facebook posts. Summer Is Here—Bring on the Interns!

Thought Leadership

Thought Leadership Telemarketing Event Marketing Food

7 Tips For Successful Lead Follow-up

Marketing Insider Group

JULY 19, 2010

In my 20 years of marketing, sales and Telemarketing experience I have created many “Tele Web” programs, and here are the top reasons they succeed. Download 7 Tips For Successful Lead Follow-up About the author: Robert Krekstein is a results-driven executive with 18 years of experience in both marketing and selling.

Telemarketing

Telemarketing Inbound Marketing Customer loyalty Whitepaper

5 Sales Closing Techniques

Marketing Insider Group

OCTOBER 7, 2010

This post also appeared recently in B2C Marketing Insider. I have been a student of selling and sales management for more than twenty years, and I have used a grand total of five “closes” during that time. Author: Robert Krekstein is a results-driven executive with 18 years of experience in both marketing and selling.

Telemarketing

Telemarketing Customer loyalty B2C Inbound Marketing

Be A Hero: Choose Appointment Setting for Your Next Campaign

Marketing Insider Group

OCTOBER 12, 2010

Telemarketing services are continuing to grow in popularity, due to the low cost and high ROI; however, the difficulty lies in which telemarketing tactic to utilize. The training is critical to the success as the callers must understand your offering, but this is constant amongst all telemarketing tactics. That is so true!

Telemarketing

Telemarketing Customer loyalty Marketing Mix Social Media Marketing

Lead Generation Programs That Work

Marketing Insider Group

JULY 15, 2010

by Michael Brenner, July 15, 2010 Related Posts: Marketing Leads: Quality Vs. Quantity 5 Steps to Achieve Lead Generation ROI 11 Reasons Why Outbound Telemarketing Programs Fail Need to Drive Leads? I will come back and update this post with the recording when it becomes available.

Telemarketing

Telemarketing Inbound Marketing Customer loyalty B2C

Where Is Content Headed?

Marketing Insider Group

JANUARY 21, 2015

Marketers also need to hone their storytelling craft if they want to compete in the battle for customer attention and reach their audiences. At a recent marketing event, actor Kevin Spacey told a crowd of content marketers “Actors and marketers – we are all the same. The post Where Is Content Headed?

Telemarketing

Telemarketing Entertainment Shipping Advertising

Lead Generation: A Beginner's Guide to Generating Business Leads the Inbound Way

Hubspot Marketing

JANUARY 13, 2023

It’s a telemarketer asking about your oven preferences. Perhaps it's an actionable template, a more in-depth guide, or even a demo if the content is intended for those further along in the buying cycle. "On Content marketing helps drive leads. We’ve all been there. You’re about to take a bite when the telephone rings.

User-Generated

User-Generated eBook Inbound Marketing Promotion

The Role of B2B Marketing

Marketing Insider Group

SEPTEMBER 2, 2010

Related Posts: Why am I in Marketing? Report: Blogs Are An Important Part Of The Marketing Mix The New Marketing Accountability 11 Reasons Why Outbound Telemarketing Programs Fail A B2B Marketing Manifesto? How has your role changed? Share your thoughts, post a comment.

Telemarketing

Telemarketing Inbound Marketing Customer loyalty Marketing Mix

Marketing Leads: Quality Vs. Quantity

Marketing Insider Group

AUGUST 12, 2010

And the conversation went way later than the restaurant manager and our wonderful server wanted it to. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. hot lead management.

Telemarketing

Telemarketing Customer loyalty Marketing Marketers

Integrate Social Media Into Your Marketing Mix

Marketing Insider Group

NOVEMBER 1, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy September 28, 2010 1 Subscribe Integrate Social Media Into Your Marketing Mix As a results-oriented marketer you want to only deploy (..)

Marketing Mix

Marketing Mix Telemarketing Customer loyalty Social Media Marketing

The Role of B2B Marketing

Marketing Insider Group

SEPTEMBER 2, 2010

Related Posts: Why am I in Marketing? Report: Blogs Are An Important Part Of The Marketing Mix The New Marketing Accountability 11 Reasons Why Outbound Telemarketing Programs Fail A B2B Marketing Manifesto? How has your role changed? Share your thoughts, post a comment.

Telemarketing

Telemarketing Inbound Marketing Customer loyalty Marketing Mix

Need to Drive Leads? Try These Traditional Tactics Now

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads?

Telemarketing

Telemarketing Inbound Marketing Customer loyalty B2C

Important Marketing Terms You Should Know

Exposure Ninja

OCTOBER 16, 2023

Examples include TV and radio adverts, telemarketing, direct mail and online ads. Inbound Marketing Inbound marketing is where consumers contact you after coming across your business organically. Content Marketing Content marketing consists of any content you create as part of your marketing efforts.

PR

PR Marketing Marketers User-Generated

The Secret To B2B Social Media?

Marketing Insider Group

DECEMBER 15, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 15, 2010 Subscribe The Secret To B2B Social Media?

Telemarketing

Telemarketing Marketing Mix Customer loyalty Inbound Marketing

Social Media: The Journey Begins With You

Marketing Insider Group

JUNE 9, 2010

Now like many marketers currently experiencing a similar situation, you probably immediately thought “why me?” Share: Read more from Social Media Social Media , Social Media Campaigns Click here to cancel reply. Share your thoughts, post a comment. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Telemarketing

Telemarketing B2C Inbound Marketing Customer loyalty

7 Common B2B Social Media Marketing Mistakes

Marketing Insider Group

MAY 18, 2010

Share: Read more from Social Media B2B Marketing , Social Media Campaigns Click here to cancel reply. Share your thoughts, post a comment. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Social Media Marketing

Social Media Marketing B2C Telemarketing Whitepaper

B2B Social Media Strategy and Executive Buy-in

Marketing Insider Group

JUNE 11, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 11, 2010 Subscribe B2B Social Media Strategy and Executive Buy-in Share For today’s post I have had the pleasure of being (..)

Telemarketing

Telemarketing Customer loyalty Inbound Marketing B2C

How Social Media Drives Better Email Results

Marketing Insider Group

JULY 6, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. An example of a Personal URL would be: yoursite.com/Jim.Smith and when “Jim&# visits his personal url, the website will usually be customized to him.

Telemarketing

Telemarketing Customer loyalty Marketing Mix Inbound Marketing

November: The Five Links You Need

Marketing Insider Group

NOVEMBER 2, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 2, 2010 Subscribe November: The Five Links You Need Share Halloween is over and with the turning of the calendar page to (..)

Telemarketing

Telemarketing Customer loyalty Inbound Marketing B2C

9 Essential Social Media Resources

Marketing Insider Group

AUGUST 26, 2010

Share: Read more from Social Media B2B Marketing , Social Media Click here to cancel reply. Share your thoughts, post a comment. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Telemarketing

Telemarketing B2C Inbound Marketing Customer loyalty

The New Marketing Accountability

Marketing Insider Group

OCTOBER 5, 2010

But trust me, aside from those examples, I am 100% with you on showing results and making sure EVERY marketing program has a sound business case or ROI. I started in sales, then moved into product management with P&L responsibility. Then ran marketing for 2 firms. So…Demand Generation cannot stop at the sale.

New Markets

New Markets Telemarketing Inbound Marketing Customer loyalty

8 Essential Social Media Resources

Marketing Insider Group

JULY 1, 2010

Share: Read more from Social Media Social Media Campaigns 2 Comments Post a comment Jeremy Victor Jul 1 2010 excellent list Brian. Keep it up Brian Rice Jul 1 2010 Hi Jeremy, Thanks for the positive feedback.

Telemarketing

Telemarketing B2C Inbound Marketing Customer loyalty

Enjoy A Demand Funnel Cocktail

Marketing Insider Group

OCTOBER 19, 2010

Now there were a few main points I tried to get across in my submission: The division between a marketing and sales funnel is a myth. Marketers sell stuff and sales people market stuff. The funnel is a useful way to analyze the rate at which we are capturing and managing demand. To our customers there is no funnel.

Telemarketing

Telemarketing Inbound Marketing Customer loyalty Social Media Marketing

Life Is Short!

Marketing Insider Group

AUGUST 19, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 19, 2010 2 Subscribe Life Is Short! If not, assume you are the only reason.

Telemarketing

Telemarketing Customer loyalty Inbound Marketing B2C

10 Reasons Why Mobile is Hot!

Marketing Insider Group

JUNE 22, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot!

Telemarketing

Telemarketing Customer loyalty Inbound Marketing B2C

Holy Cow! That Is A Lot Of Time Spent Online Using Social Media

Marketing Insider Group

AUGUST 5, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 5, 2010 Subscribe Holy Cow!

Telemarketing

Telemarketing Customer loyalty B2C Inbound Marketing

Internet Trends From The Web 2.0 Summit

Marketing Insider Group

NOVEMBER 30, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0

Telemarketing

Telemarketing Customer loyalty User-Generated Inbound Marketing

Whatever Happened To The Business Case

Marketing Insider Group

DECEMBER 14, 2010

But if it is done right, this approach can mean better results and accolades for you and your management team. Building a business case is hard because it starts by questioning the conventional wisdom. It can mean challenging those above you. Higher risk – - higher reward. I don’t even believe there are risks.

Telemarketing

Telemarketing Customer loyalty Inbound Marketing Social Media Marketing

Integrating Social Media and Search

Marketing Insider Group

AUGUST 3, 2010

In the past I spoke about The 4 Most Common Mistakes in B2B Content Marketing and described the importance of understanding and analyzing keywords. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Telemarketing

Telemarketing B2C Inbound Marketing Customer loyalty

The Future of B2B Marketing: It's Social

Marketing Insider Group

DECEMBER 7, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 7, 2010 1 Subscribe The Future of B2B Marketing: It’s Social Share The Future's So Bright I received a question (..)

Telemarketing

Telemarketing Transform Inbound Marketing Customer loyalty

A B2B Marketing Manifesto?

Marketing Insider Group

NOVEMBER 24, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 24, 2010 Subscribe A B2B Marketing Manifesto?

Telemarketing

Telemarketing eBook Inbound Marketing Customer loyalty

Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011?

Telemarketing

Telemarketing Customer loyalty User-Generated Marketing

6 Steps to Prepare for the Mobile Revolution

Marketing Insider Group

JUNE 24, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 24, 2010 2 Subscribe 6 Steps to Prepare for the Mobile Revolution Share Earlier this week, I defined the 10 Reasons Why Mobile (..)

Telemarketing

Telemarketing Customer loyalty Entertainment User-Generated

Top Takeaways From Blogwell Philly 2010

Marketing Insider Group

NOVEMBER 11, 2010

Crisis Management is a huge opportunity. Social Media Business Council‘s CEO, Andy Sernovitz presented on ethics in social media and the comments from many folks after his session showed that he really delivered his message.

Telemarketing

Telemarketing Customer loyalty B2C Marketing Mix

What Is Marketing Acceleration?

Marketing Insider Group

AUGUST 17, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 17, 2010 Subscribe What Is Marketing Acceleration?

Telemarketing

Telemarketing Inbound Marketing Customer loyalty Marketing Mix

Social Media and The Brand

Marketing Insider Group

SEPTEMBER 9, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. There is so much noise out there and figuring out tips really work.

Branding

Branding Telemarketing Marketing Mix Customer loyalty

Marketing, Death and Taxes

Marketing Insider Group

OCTOBER 26, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 26, 2010 1 Subscribe Marketing, Death and Taxes Share So Marketing may not be as unavoidable as death and taxes , but lately (..)

Outbound Marketing

Outbound Marketing Telemarketing Customer loyalty B2C

11 Reasons Why Outbound Telemarketing Programs Fail

Building a future-ready marketing operations team

Webinars

Trending Sources

The 2013 Marketing Predictions Post: Content Marketing And Social Business

Webinars

Lead Generation or Demand Generation? It’s All Just Content Marketing!

6 Content Marketing Tips That Drives Leads

What Types Of Marketing Are There?

The 4 Most Common Mistakes in B2B Content Marketing

Summer Is Here—Bring on the Interns!

7 Tips For Successful Lead Follow-up

5 Sales Closing Techniques

Be A Hero: Choose Appointment Setting for Your Next Campaign

Lead Generation Programs That Work

Where Is Content Headed?

Lead Generation: A Beginner's Guide to Generating Business Leads the Inbound Way

The Role of B2B Marketing

Marketing Leads: Quality Vs. Quantity

Integrate Social Media Into Your Marketing Mix

The Role of B2B Marketing

Need to Drive Leads? Try These Traditional Tactics Now

Important Marketing Terms You Should Know

The Secret To B2B Social Media?

Social Media: The Journey Begins With You

7 Common B2B Social Media Marketing Mistakes

B2B Social Media Strategy and Executive Buy-in

How Social Media Drives Better Email Results

November: The Five Links You Need

9 Essential Social Media Resources

The New Marketing Accountability

8 Essential Social Media Resources

Enjoy A Demand Funnel Cocktail

Life Is Short!

10 Reasons Why Mobile is Hot!

Holy Cow! That Is A Lot Of Time Spent Online Using Social Media

Internet Trends From The Web 2.0 Summit

Whatever Happened To The Business Case

Integrating Social Media and Search

The Future of B2B Marketing: It's Social

A B2B Marketing Manifesto?

Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider

6 Steps to Prepare for the Mobile Revolution

Top Takeaways From Blogwell Philly 2010

What Is Marketing Acceleration?

Social Media and The Brand

Marketing, Death and Taxes

Stay Connected