Kay-Kay Clapp on Typeform’s Audience-Powered Content Strategy
Animalz blog
MAY 27, 2025
. “Content is the fuel the engine is the systems in place that get it out into the world.” ” (09:49) Borrowing Emily Kramers metaphor, Kay-Kay sees her team as the source of strategic messaging (fuel) and partners with growth, product marketing, and brand teams (the engine) for distribution.
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