Marketing Insider Group

MAY 1, 2023

The AI-fueled transformation of content marketing is both exhilarating and distressing. OpenAI and an avalanche of new content tools and best practices are overwhelming many content marketers. Sometimes you can find the threads of a story (aka a narrative) in the messaging your product marketing team developed.

Content Marketing 102

Content Marketing Transform Finance Marketing 102

Scoop.it!

SEPTEMBER 7, 2022

Knowing that today’s customer journeys get longer and more complicated, marketers like to see leads as new conversions. One big question is – can content marketing help in driving leads and assist you in creating a proper lead nurturing strategy? The post Content Marketing-driven Lead Generation Ideas appeared first on Scoop.it

Content Marketing 76

Content Marketing Affiliate Marketing Whitepaper User-Generated 76

Content Marketing Institute

JANUARY 12, 2018

If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. Each year in our research, we find that a cohesive, documented strategy is one thing that separates successful vs. unsuccessful content marketers.

Digital Marketing 111

Digital Marketing Marketing Strategy Content Marketing PR 111

Content Marketing Institute

SEPTEMBER 4, 2018

Editor’s note: Explaining content marketing is a never-ending challenge. The concept of content marketing has been around for hundreds of years ( see an example from 1672 ), and the discipline has gained incredible popularity since 2010, according to Google Trends. Content marketing as your family would understand.

Content Marketing 111

Content Marketing Non-Profit Transform Education 111

Content Marketing Institute

AUGUST 28, 2018

Some of the presenters at Content Marketing World offer their out-loud critiques of what could be done better in content marketing. Use their observations to gauge what you’re doing well and where your content marketing program has room for improvement. Do it half-hearted. Do it half-hearted. Come up short.

Content Marketing 109

Content Marketing Thought Leadership Marketing Marketers 109

Content Marketing Institute

NOVEMBER 12, 2018

In this article, she shares that perspective with three ways content marketers can provide value to the sales team. Most content marketers focus on meeting marketing’s needs to build brand awareness, drive demand, or nurture prospects to convert them to qualified leads. Map select content to sales processes.

Content Marketing 95

Content Marketing Whitepaper Customer Journey Education 95

Martech

MAY 9, 2024

How AI will impact various marketing functions AI will impact shared services first: when AI-powered tools make it easy to create graphics and web designs, analyze data and write beautiful copy, marketers will no longer use shared services for 90-95% of their needs. Content marketing and digital marketing will be eliminated next.

PR 105

PR Transform CMO Marketing 105

Rock Content

NOVEMBER 9, 2016

I’ve previously shared insights on how important it is for content marketers, like myself, to work closely with product marketing [ read that blog post here ]. Now, I’d like to discuss the relationship between content marketing and demand generation. Misalignment on which themes and topics to focus on.

Content Marketing 85

Content Marketing Whitepaper Customer Journey Marketing 85

Hubspot Marketing

NOVEMBER 30, 2022

Because there are so many moving parts in this process, bringing your product to market can be intimidating and tricky. To help you, we've come up with a step-by-step checklist for a successful product launch and gathered the best product launch tips from a HubSpot Product Marketer. Product Launch Tips.

Product 145

Product Food Product Marketing Market Research 145

Marketing Insider Group

JUNE 3, 2010

Too often we grab the latest product brochure, sales presentation or case study and post it online. If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. Know your prospects pain points. Know them all.

Content Marketing 77

Content Marketing Telemarketing Inbound Marketing Customer loyalty 77

Martech

JULY 21, 2023

Forty-eight percent of 98 marketers interviewed said they were currently using genAI, and a further 43% said they were planning to in the future.

Manufacturing 89

Manufacturing Retail Health Marketing 89

Rock Content

APRIL 20, 2023

With thousands of products to compete with, it’s vital for companies to understand how to market their products to boost sales, improve branding, and gain a loyal customer following. Product marketing is just one of the many ways marketers can influence the buyer’s journey and turn leads into sales.

Product Marketing 85

Product Marketing Marketing Strategy Product Whitepaper 85

Hubspot Marketing

JUNE 19, 2023

In fact, the market's projected to reach $126.5 If your role involves copy or content marketing, you’ve probably heard of Jasper.ai At a glance, today's AI content tools might seem pretty similar. Built-in integration with HubSpot’s content marketing tools. billion by 2031 , growing by 32% from 2022 to 2023.

Price 106

Price User-Generated SEO Copywriting 106

Marketing Insider Group

JANUARY 8, 2020

Does that mean we need to abandon product marketing and fully embrace the idea of content marketing alone? That’s why content marketing and product marketing are a match made in heaven. What’s the Difference: Content Marketing vs Product Marketing. Now let’s see why.

Product Marketing 124

Product Marketing Content Marketing Product Marketing 124

Marketing Insider Group

MARCH 16, 2023

The Content Marketer Sorting Hat — Which house are you? That’s why when we think about brands who embody the Gryffindor spirit, we think of serious content marketing trailblazers — ones whose daring content has made them well known by just about everyone. Let’s look at a few Gryffindor-esque content examples.

Gen Z 92

Gen Z User-Generated SEO Thought Leadership 92

Rock Content

APRIL 24, 2023

Content marketing plays an integral role in lead generation, branding, and product marketing. It’s no wonder so many business owners, marketers, and brand owners pay top dollar to outsource their content creation. What makes Contently such a standout? However, they are quite pricey.

Place 72

Place Whitepaper Finance Price 72

Marketing Insider Group

JULY 3, 2023

Buzzsumo Buzzsumo is a top content marketing tool for any martech stack. The newsletter and network also help readers discover sources for funding and product market fit. The content is a treasure trove for B2B marketers looking for current trending topics and pain points for business leaders.

Health 109

Health Place Marketing Plan Content Marketing 109

Martech

AUGUST 29, 2023

Previously, she was VP of product marketing & growth at Quantcast, and before that, she was a product manager and the analytics evangelist for the Google Analytics team. Krista is also an in-demand speaker. LinkedIn: KristaSeiden (12.8K Business email address Subscribe Processing.

Analytics 95

Analytics Digital Marketing Event Marketing Email Marketing 95

Martech

FEBRUARY 2, 2024

Terms like “”content,”‘ “email” and “digital”‘” were frequently mentioned. Prompts: “Can you suggest effective content marketing strategies for a B2B audience?” ” “What are the best practices for designing email marketing campaigns?”

User-Generated 100

User-Generated Marketing Marketers CMO 100

Hubspot Marketing

FEBRUARY 23, 2021

I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? However, marketers still consider blogging a top marketing channel. Blogs vs. Other Marketing Channels. Based on recent data, marketing is still influential.

User-Generated 143

User-Generated Marketing Marketers SEO 143

Search Engine Journal

NOVEMBER 24, 2021

Learn how to find the best keywords for comparison content with this step-by-step process designed to improve your organic product marketing strategy. The post Building A Keyword Strategy For Comparison Content appeared first on Search Engine Journal.

Marketing Strategy 120

Marketing Strategy Product Marketing Product Marketing 120

Hubspot Marketing

JUNE 5, 2023

Advances in artificial intelligence (AI) are offering new ways for marketers to create more effective and engaging content. From automating content creation to improving personalized recommendations, AI is reshaping the content marketing landscape. But with the right prompt, ChatSpot can get me there 10X faster.

Marketing Plan 120

Marketing Plan SEO Management Product 120

Hubspot Marketing

MARCH 18, 2020

Content Acquisition Manager. Product Marketing Team. They'll organize and drive the messages of a product and how it connects to your brand and the customer. Product marketers identify target audiences to communicate with through product pages and ad copy. Product Manager. Potential roles.

Inbound Marketing 116

Inbound Marketing SEO Transform Communications 116

Neil Patel

DECEMBER 3, 2021

As well, if industry terms change or a new term is introduced, a subject matter expert should be aware of these changes and update your content accordingly. Streamline Content Creation. Subject matter experts can go a long way in improving efficiencies in your content marketing strategy.

Whitepaper 127

Whitepaper Price Advertising Advertisers 127

Rock Content

OCTOBER 12, 2015

In this post we’ll go over 10 reports you need to read before you start planning your marketing objectives for 2016. B2B Content Marketing 2016 Benchmarks, Budgets, and Trends — North America | CMI and Marketing Profs. The Ultimate Guide to Content Marketing ROI | Newscred.

Social Media Marketing 98

Social Media Marketing Marketing Marketers B2C 98

Content Marketing Institute

JANUARY 15, 2018

The more mentions of the brand or its product in the bounds of a piece of content, the higher the (weakness) of that piece of content. Eric Kinaitis, director of content marketing, American Endowment Foundation. HANDPICKED RELATED CONTENT: How to Make the Leap from Product Marketing to Content Marketing.

Real Estate 111

Real Estate CMO SEO Content Marketing 111

Marketing Insider Group

SEPTEMBER 26, 2016

By Amanda Dooley, Content and Product Marketing Manager at NetLine Corporation B2B marketers, it’s time to wake up and smell the content marketing opportunity outside of inbound. You’ve created content, published […].

Inbound Marketing 86

Inbound Marketing Marketing Marketers Product Marketing 86

Sprout Social

MARCH 7, 2024

For example, if you notice gaps in your competitor’s offering, messaging or positioning, you can devise strategies to differentiate yourself by marketing and selling your unique value more effectively. By anchoring your strategies on data-driven insights, you can better defend your market and meet customer needs.

Price 90

Price Market Segmentation SEO Market Research 90

Content Marketing Institute

AUGUST 21, 2018

But how do you figure out which data to use and how to interpret it to inform your future content? Content Marketing World presenters are here to help. Seventeen of them share how they use data not only to assess what did work, but also to determine what will work in their content marketing programs.

Analytics 101

Analytics Copywriting B2C Education 101

Content Marketing Institute

DECEMBER 17, 2018

HANDPICKED RELATED CONTENT: Go Beyond Analytics to Give Customers the Content They Crave. Julia Cabral is a senior product marketing manager at LinkedIn (disclosure: a client). Our job as consumer product marketing,” she explains, “is really to be the advocate of our entire member base.

Non-Profit 96

Non-Profit Education Marketing Marketers 96

Hubspot Marketing

MAY 14, 2019

Cause marketing is a type of corporate social responsibility that aims to simultaneously improve society and boost a brand’s awareness by promoting and supporting a charitable cause. Content Marketing. Content marketing is a creating, publishing, and distributing content to your target audience.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

Marketing Insider Group

MAY 25, 2021

Understanding buyer intent can help your marketing team create more personalized and meaningful experiences, build greater trust with your audience, and better promote and syndicate content for maximum results. What is Buyer Intent in Content Marketing? Use Buyer Intent to Maximize Content Marketing Results.

Content Marketing 142

Content Marketing Energy eBook Marketing 142

Marketing Insider Group

JULY 14, 2020

The digital disruption of marketing is still in its infancy but has profoundly changed how brands connect with buyers. Most marketing is still stuck in traditional mindsets. Content marketing is the most critical aspect of modern marketing, and its focus is always on the customer. Its adoption and use are growing.

Thought Leadership 115

Thought Leadership Marketing Marketers CMO 115

Pam Didner

JULY 2, 2019

The original plan was that Jeff would take Harriet under his wing and train her, teaching her the ins and outs of marketing, especially product marketing. Since Tom has no sales and marketing experience, he relies on Harriet to help him understand the product marketing landscape which Harriet is ramping up herself.

Finance 79

Finance Marketing Marketers Traditional Marketing 79

Hubspot Marketing

NOVEMBER 5, 2019

With all the social media platforms and product marketing opportunities out there, it might be hard to drill down on which platforms are key to your product marketing strategy. But, as they expand and evolve, you might still wonder which you should focus your time and efforts on if you're selling a physical product.

Shoppers 125

Shoppers Product Gen Z Promotion 125

Martech

SEPTEMBER 26, 2022

7 fintech marketing strategies for B2C. Below, you’ll find a deeper discussion surrounding the various fintech marketing strategies and how they work. This will also help guide your fintech content marketing strategy. Gamification is a technique used to add game-like elements to other content. See terms.

Transform 104

Transform B2C Finance Affiliate Marketing 104

Neil Patel

NOVEMBER 4, 2020

The 5 Top Amazon Marketing Companies in The World. To make it easier for you, my team took the time to review and rank the top Amazon marketing companies based on what they are exceptional for, as you’ll find below. #1 1 Neil Patel Digital — Best for Store and Products’ Content Marketing.

Shoppers 139

Shoppers Transform Marketing Marketers 139