Content Marketing, Product and Product Life Cycle

A look at martech investment and innovation

Martech

AUGUST 2, 2022

For us, as a martech management platform, it’s any product that supports developing and managing the customer experience or contributes to acquiring, engaging and retaining customers. This eliminates artificial lines between marketing, sales and customer success or between adtech, salestech, etc. In the U.S., Innovation and investment.

Product Life Cycle

Product Life Cycle CRM Marketing Automation Platform Customer Journey

Looking for Content Strategy Buy-In? Don’t Rely on the Same Old Arguments

Content Marketing Institute

NOVEMBER 29, 2017

There have been more posts than I can count about how to make a compelling case for a content marketing strategy. If you search on Google for “business case for content marketing strategy” (yes, in quotes), you’ll get more than 10 million results. But what about content strategy? It’s not an alternative strategy.

Product Life Cycle

Product Life Cycle Management Promotion Communications

Marketing Pro Pulse

A look at martech investment and innovation

Looking for Content Strategy Buy-In? Don’t Rely on the Same Old Arguments

Webinars

Stay Connected