Martech

MARCH 22, 2024

AI tools and large language models (LLMs) are changing the content marketing process, impacting how we conceive, produce and distribute content. Below, I delve into the content marketing lifecycle to show how content teams are incorporating generative AI at different stages.

Transform 90

Transform Content Marketing Marketing Marketers 90

Jeff Bullas

JANUARY 24, 2023

Sure, working from home has its perks, but it can also be really challenging to stay productive! When working from home, it’s easy to fall into bad habits that lead to less-than-stellar productivity. In this article, I’ll outline 8 things you should avoid if you want to stay productive while working from home.

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Product Energy Health Copywriting 252

Hubspot Marketing

NOVEMBER 30, 2022

Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Whether you're launching something huge, something small, or you're updating a current offering, you'll want to start your preparation well in advance of the launch date with a product launch checklist. Probably not.

Product 145

Product Food Product Marketing Market Research 145

Aspiration Marketing

MARCH 13, 2023

The title of this entry poses an interesting question: Are there, in fact, companies that shouldn't be using content marketing or that simply won't benefit from a content marketing strategy?

Content Marketing 130

Content Marketing Marketing Marketers Marketing Strategy 130

Scoop.it!

DECEMBER 28, 2023

Content marketing is, without a doubt, one of the best ways to achieve this goal. So, how do you use content marketing to boost conversions? This will be essential in convincing buyers to invest in your products. Moreover, note how the brand doesn’t push its product as the superior choice.

eCommerce 107

eCommerce Content Marketing Customer loyalty Marketing 107

Rock Content

APRIL 30, 2024

Your inbound content marketing strategy is a bigger part of your brand’s audience-facing image than you may realize. Its primary goal is to drive traffic to your website, attract customers interested in your products, and support robust conversion rates. However, that’s not where its purpose ends.

Content Marketing 66

Content Marketing Inbound Marketing Outbound Marketing Direct Mail 66

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. You may have noticed that we’re talking about more than a marketing tactic.

Content Marketing 88

Content Marketing Marketing Marketers Transform 88

Scoop.it!

APRIL 11, 2024

Below are the benefits of a webinar and why it’s necessary for your brand’s content curation strategy. For example, participants can engage a brand representative in real-time Q&A sessions and give opinions that shape product branding. It’s a big part of why they have a strong online community of 500,000 marketers.

Content Marketing 86

Content Marketing Branding Marketing Marketers 86

Martech

APRIL 12, 2024

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. Let’s explore the essential role of programs in product management, project management and marketing operations, bridging technical details with business priorities.

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Management Product Key Performance Indicator CMO 100

Martech

OCTOBER 18, 2023

According to Deloitte Digital’s newly released research, 26% of surveyed marketers already use generative AI for marketing content production, with another 45% planning to implement it by 2024. The post The reality behind content marketing and AI appeared first on MarTech.

Content Marketing 111

Content Marketing Marketing Marketers Product 111

Rock Content

MARCH 11, 2024

Exploring the content marketing ROI myth is essential for businesses to understand the true value and impact of their marketing efforts. Each year, businesses consider what they can afford to spend on content marketing and what they get from it. The benefits of content marketing can be subtle, though.

Content Marketing 92

Content Marketing Key Performance Indicator Marketing Marketers 92

Search Engine Journal

MARCH 4, 2021

Learn about the power of product-led content marketing for generating qualified traffic and meaningful organic conversions. The post A Step-By-Step Guide to Winning at Product-Led Content Marketing appeared first on Search Engine Journal.

Content Marketing 87

Content Marketing Product Marketing Marketers 87

Rock Content

MARCH 18, 2024

2024 is a year of amazing content marketing technology. AI and automation simplify data analysis, audience engagement, and content reach. But, what could that look like for your content creation process? In what ways can AI help drive your content marketing for better outcomes?

Content Marketing 94

Content Marketing Marketing Marketers Analytics 94

Content Marketing Institute

JULY 25, 2019

Your content marketing can’t achieve its potential if it’s structured as one project after another. Cleveland Clinic marketing leaders share how to give your content marketing a product-focused approach for bigger success.

Product 97

Product Content Marketing Marketing Marketers 97

Practical eCommerce - Marketing

DECEMBER 3, 2023

Thus month's installment includes topics for "national days," promotional calendars, product innovation, and more. The post 5 Content Marketing Ideas for January 2024 appeared first on Practical Ecommerce.

Content Marketing 94

Content Marketing eCommerce Marketing Marketers 94

Sachs Marketing Group

AUGUST 17, 2023

A data-driven content marketing strategy refers to the process of utilizing quantitative and qualitative data to guide content creation, distribution, and evaluation. It helps in aligning content with audience needs, trends, and organizational goals, making marketing efforts more effective and measurable.

Marketing Strategy 97

Marketing Strategy Content Marketing User-Generated Marketing 97

Content Marketing Institute

JUNE 28, 2022

Your content program might slow down when everyone's on vacation. But don't get frustrated. Get busy on useful things you typically don't have time to do but will pay long-term benefits. Continue reading →

Product 110

Product Content Marketing Marketing Marketers 110

Content Marketing Institute

MARCH 8, 2023

This busy marketing manager tried many popular task management tools, but nothing worked. Then, she figured out the right combination of tool and framework. Here’s how to create your own. Continue reading →

Product 95

Product Content Marketing Marketing Marketers 95

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. These versatile tools can speed up tedious production tasks and spare writers the frustration of staring at a blank page. What’s the best way to put AI’s content capabilities in play? But generative AI hits differently and closer to home.

Content Marketing 114

Content Marketing PR Law CMO 114

Search Engine Land

OCTOBER 24, 2023

Whether it’s crafting content for pitch presentations, creating one-pager pitch documents, or developing a content calendar, AI offers numerous ways to boost productivity. Enter AI-driven tools that can suggest content ideas based on current trends, search patterns and competitor analysis.

Content Marketing 123

Content Marketing User-Generated Marketing Marketers 123

Marketing Insider Group

MARCH 21, 2023

There’s nothing like one of the best content marketing TED talks to inspire a new perspective. At Marketing Insider Group, we love learning from the industry’s thought leaders to keep our own marketing efforts both innovative and effective. What Are You Willing to Give Up to Change the Way We Work?

Content Marketing 117

Content Marketing Transform Law Marketing 117

Neil Patel

MARCH 1, 2021

One solution to this problem may be productized services. The productized services model allows agency owners, freelancers, and consultants to break out of billing by the hour or per project and instead invoice by sets of services rendered. What Are Productized Services For? Benefits of Productized Services for Your Customers.

Product 141

Product Price Copywriting B2C 141

Search Engine Land

OCTOBER 18, 2023

According to Deloitte Digital’s newly released research, 26% of surveyed marketers already use generative AI for marketing content production, with another 45% planning to implement it by 2024. The post The reality behind content marketing and AI appeared first on Search Engine Land.

Content Marketing 111

Content Marketing Marketing Marketers Product 111

Marketing Insider Group

JANUARY 5, 2021

If you do a little more research, you’ll soon discover that all of these brands are putting a lot of time and effort into content marketing. Trader Joe’s has a blog highlighting new products and recipes and also a podcast that offers listeners an insider view into the company. Weight Watchers. Trader Joe’s. TripAdvisor.

Content Marketing 144

Content Marketing Food User-Generated Marketing 144

Rock Content

JANUARY 6, 2024

If you want your product to reach your target demographic, you need to market it. What is Multilingual Content Marketing? While you may recognize some of the products, you’re unsure about their ingredients, prices, etc. Luckily, multilanguage content marketing can help you change this. Simple enough.

Content Marketing 82

Content Marketing Marketing Marketers Global Marketing 82

Marketing Insider Group

NOVEMBER 21, 2023

Nintendo and Amazon understood the ageless principle that your product is not what you sell. If you’re struggling to get the revenue you desire or your marketing isn’t converting, you might be selling the wrong thing. Find out why your product is not what you sell. For example, Pepsi is offering even more than quenching thirst.

Product 85

Product Real Estate Thought Leadership Entertainment 85

Marketing Insider Group

MARCH 6, 2023

What Exactly Does “Creating Video Content” Mean? According to a recent report, 83% of professional marketers believe that creating video content is more important now than ever. But what exactly qualifies as video content? Create an explainer video that clearly explains how your products and services work.

Content Marketing 117

Content Marketing Education Key Performance Indicator Marketing 117

Rock Content

APRIL 12, 2024

Content marketing today is a two-sided coin of sorts, requiring both art and science to accomplish necessary goals. The reality is that you need a balance of the two — art and science — creativity and analytics – to be successful in your content marketing. Other brands will find success while you watch.

Marketing Strategy 80

Marketing Strategy Content Marketing Key Performance Indicator Analytics 80

Scoop.it!

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. This post will explore seven content marketing tips and examples for HR audiences and leaders.

Content Marketing 78

Content Marketing Whitepaper Thought Leadership eBook 78

Practical eCommerce - Marketing

JULY 17, 2023

Generative AI can boost productivity big time. Humans make average AI content excellent. The post Content Marketing with AI and Humans appeared first on Practical Ecommerce.

Content Marketing 80

Content Marketing eCommerce Marketing Marketers 80

Martech

MAY 18, 2023

So, how can you ensure your content marketing makes the right impact? Dig into the following information to discover the benefit of promoting engagement over pushing sales in your written content. Key takeaways: Promoting customer engagement is a better long-term content marketing strategy but requires patience and consistency.

Content Marketing 126

Content Marketing Health Inbound Marketing Marketing 126

Marketing Insider Group

FEBRUARY 19, 2024

Standing at the content marketing crossroads? With 73% of hiring managers looking to ramp up their freelance talent, the big question looms: content marketing freelancers or a full-scale content marketing agency ? A robust content marketing strategy is like a good stew – it needs time to simmer and develop.

Content Marketing 69

Content Marketing Marketing Marketers Communications 69

CopyBlogger

JANUARY 10, 2023

Content marketing for small businesses doesn’t look much different from what larger companies do to promote their products or services. The post Content Marketing for Small Businesses: 7 Projects for Brand Managers appeared first on Copyblogger. Continue Reading.

Brand Management 118

Brand Management Management Content Marketing Branding 118

Animalz blog

SEPTEMBER 14, 2023

He explains how they’ve pioneered a unique approach to product development called “content-led product.” As a content marketer, you might think your job is crafting stories to attract customers to your product. Traditionally, product teams build first and then bring in marketers.

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Product SEO Promotion Management 99

Hubspot Marketing

MAY 29, 2023

The promise of inbound marketing is a lure that attracts businesses of all kinds, but few understand the efforts it takes to be successful. After a few blog posts, they flame out and grumble “We tried content marketing, but it didn’t really work for us.” There was no clear owner of your content marketing.

Content Marketing 123

Content Marketing Inbound Marketing Marketing Marketers 123

Neil Patel

JANUARY 27, 2021

Let’s talk about content marketing. Content marketing continues to flourish for one very simple reason: it’s what the people want. They don’t want irrelevant messages and products that have nothing to do with them shoved in their face. That’s content marketing in a nutshell. How’s it doing in 2021?

Content Marketing 143

Content Marketing Marketing Marketers B2C 143

Marketing Insider Group

OCTOBER 27, 2020

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. The Pillars of Content Marketing and How They Improve Sales.

Content Marketing 143

Content Marketing Millennials Marketing Marketers 143