Marketing Insider Group

DECEMBER 20, 2011

Which, he explains, involves lots of time interacting with customers via social media and at conferences. And the only way to reverse the tide and save marketing is with a content strategy that produces valuable content people want, converts them at the appropriate time and generates more leads for less money.

Content Marketing 107

Content Marketing Content Placement Marketers Marketing 107

Marketing Insider Group

SEPTEMBER 17, 2019

Let’s look at four of the most effective content distribution strategies: Quick Takeaways. Repurpose content to maximize your ROI. Target customer segments for the most effective reach. Don’t forget your current customers when it comes to content. Repurpose Your Content on Targeted Platforms.

Gen Z 106

Gen Z B2C Whitepaper Content Placement 106

Marketing Insider Group

OCTOBER 28, 2019

Today’s customers don’t buy because you’ve hired a glitzy ad agency to make an award-winning TV commercial. After seeing one too many products fail to meet the ads’ promises (remember New Coke?), customers lost faith in ads. If your content marketing strategy is more New Coke than the moneymaker it should be, read on.

Content Marketing 110

Content Marketing Marketing Strategy Whitepaper B2C 110