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Top 10 Best Email Marketing Metrics to Boost Your Campaigns

Vertical Response

Engagement metrics like open and click-through rates help tailor email strategies to boost audience interaction and optimize content for better performance. Maintaining list health through metrics such as bounce rate and unsubscribe rate is crucial for sustaining a successful email marketing strategy.

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How to make your display campaigns profitable

Search Engine Land

Content targeting This option shows your ads to people that are currently on website content that you specified. Topics: Topics of websites’ content. Placements: Hand-picked website placements. Keywords: Keywords or content “themes” of websites’ content. Target gaming websites with ads for games.