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Learn about the best email marketing metrics to track for optimal results in this article. Key Takeaways Email marketing metrics are essential for measuring campaign success and identifying improvement areas, with key metrics including open rate, click-through rate, and conversion rate. What are email marketing metrics?
Author: Frank Passantino Imagine this scenario: First thing tomorrow morning, your executive team calls you into an impromptu meeting, and asks for a report on your marketing efforts. What keyperformanceindicators (KPIs) would you use? Here are 10 KPIs that every marketer should be measuring: 1. Sales Revenue.
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