Remove Conversational Marketing Remove Customer Acquisition Remove Customer loyalty Remove Finance
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The ROI of personalization: How investing in the right software today delivers big returns tomorrow

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Investing in a new tool comes with hoops to jump through and, typically, a finance team and various stakeholders to get on board. But by not investing in the right personalization software, brands are missing out on a huge opportunity to differentiate their brand, increase customer loyalty, and vastly improve revenue in the long run.

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Why marketers need CDPs in 2022: Everything you need to know in a customer-centric, cookie-free digital world

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CRMs serve too many masters: Marketing, Sales, Data, Finance teams all seek answers from the CRM and, sometimes what poses as a success for one department, is a threat for another. Customer Data Platforms are designed to ingest all customer data across all forums. When are customers leaving?