Conversational Marketing Direct Mail eBook Place 
CXL
MAY 27, 2022
With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.
Duct Tape Marketing
SEPTEMBER 4, 2015
And using a double opt-in subscription process prevents many bad email addresses from entering your list in the first place. Pruning your list can be painful, but here’s the silver lining: your conversion numbers are better than you thought, which means growing your list can have a bigger impact. Are you using the power of scarcity?
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