CXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Hubspot Marketing

MAY 14, 2019

The most common components of a content marketing program are social media networks, blogs, visual content, and premium content assets, like tools, ebooks, or webinars. Contextual Marketing. Conversational Marketing. Event Marketing. Experiential Marketing. Guerrilla Marketing.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

Duct Tape Marketing

JULY 6, 2017

A common awareness marketing tactic would be creating blog content and publishing it using Twitter. Conversion marketing is all about encouraging people to perform actions on your website. Split testing your product page, building an email opt-in form and writing persuasive sales copy are all conversion marketing tactics.

eBook 63

eBook Conversational Marketing Place Branding 63

Duct Tape Marketing

SEPTEMBER 4, 2015

And using a double opt-in subscription process prevents many bad email addresses from entering your list in the first place. Pruning your list can be painful, but here’s the silver lining: your conversion numbers are better than you thought, which means growing your list can have a bigger impact. Are you using the power of scarcity?

Email Marketing 68

Email Marketing Non-Profit Shipping eBook 68

Duct Tape Marketing

SEPTEMBER 4, 2015

And using a double opt-in subscription process prevents many bad email addresses from entering your list in the first place. Pruning your list can be painful, but here’s the silver lining: your conversion numbers are better than you thought, which means growing your list can have a bigger impact. Are you using the power of scarcity?

Email Marketing 68

Email Marketing Non-Profit Shipping Direct Mail 68

Marketing Insider Group

MARCH 28, 2024

Refresh Your Content Marketing Strategy In 2023, content marketing and creation will continue to play an important role in every e-commerce business owner’s marketing strategy. Implementing an effective content marketing strategy enhances brand awareness, educates audiences, builds credibility and increases customer loyalty.

eCommerce 83

eCommerce Shoppers User-Generated Promotion 83

Marketing Insider Group

FEBRUARY 5, 2024

DemandMetric) Image Source: Neal Schaffer Blogging ranks as the third most prevalent content marketing strategy after video and eBooks. HubSpot) 80% of bloggers affirm that blogging contributes to significant marketing success. Orbit Media) 90% of businesses employ content marketing tactics like blogging.

Digital Marketing 86

Digital Marketing Marketing Strategy Shoppers User-Generated 86