CXL

MAY 27, 2022

While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads. Guest posts are an easy place to go wrong, especially when treated exclusively as an exercise in building backlinks.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Adobe Experience Cloud Blog

JULY 30, 2013

To find out more information about engaging leads and customers be sure to download our new ebook, How to Choose the Right Solution to Nurture Leads and Customers. But it gets more difficult when it comes to integrating email communications with direct mail, teleprospecting, social, and other channels. Go beyond email.

Customer 134

Customer Direct Mail eBook Thought Leadership 134

Neil Patel

JANUARY 31, 2022

Content marketing can refer to publishing content on your own website, guest posting on other blogs, creating videos, hosting webinars, and writing ebooks. That makes it an ideal place to promote your e-commerce business. Get tracking in place: To know how much affiliates help you sell, you’ll need to track their sales.

Affiliate Marketing 107

Affiliate Marketing Influencer Marketing User-Generated Promotion 107

Adobe Experience Cloud Blog

DECEMBER 10, 2015

I don’t know about you, but I got a TON of direct mail ads, emails (ranging from fun, to sassy, to direct), and targeted digital ads in the lead up to and during Cyber Week. Make sure that you have a detailed strategy and plan in place to recapture your customer’s attention in the case of a technology disaster!

Shoppers 91

Shoppers Thought Leadership Retail Direct Mail 91

Duct Tape Marketing

AUGUST 11, 2014

Once you get good at that you can turn a series of relevant posts into other forms of content such as videos and eBooks. Create an information rich, education focused eBook and/or webinar and reach out to other related businesses and ask them if they would like to cobrand the eBook or offer the webinar to their network free of charge.

eBook 74

eBook Direct Mail Manufacturing Education 74

Exposure Ninja

OCTOBER 17, 2023

They can also get someone to sign up for your email list or download an eBook from your website. There are lots of different places to go on your website. Different types of marketing that include CTAs are: Homepage PPC Social Media Email Blogging Direct Mail Adverts Posters Billboards. Image Source Why Do You Need CTAs?

Food 52

Food Price Promotion Direct Mail 52

Duct Tape Marketing

SEPTEMBER 4, 2015

And using a double opt-in subscription process prevents many bad email addresses from entering your list in the first place. Learn How to Get More Mileage Out of Your Car with This Ebook”. Is Direct Mail Dead or New Uses for Old Tactics The first half of the title of this post is. Are you using the power of scarcity?

Email Marketing 68

Email Marketing Non-Profit Shipping Direct Mail 68

Duct Tape Marketing

APRIL 30, 2013

I’m including direct mail in this statement). Find geo targeted mailing lists and then cross them with lists of people that buy a similar product. Use your ads to promote free eBooks, how to checklists and events that will help them learn what they want to learn. Promote content.

Advertising 73

Advertising Advertisers Direct Mail eBook 73

Duct Tape Marketing

JUNE 29, 2017

The more places you can do this, the more visibility and traffic you will get. All of your whitepapers, eBooks, and email courses should “cost” the readers their name and email address. Your content isn’t at the risk of any other business model besides your own. Create a lead magnet.

Whitepaper 64

Whitepaper Education Manufacturing eBook 64

Unbounce

APRIL 23, 2019

E.g. ebooks on "the complete guide to X" or blog posts on "5 reasons why." Now's a good time to invent the new ebook. Or, just keep them handy for the next time you want to try something more interesting than creating another ebook or webinar. Send Attention-Grabbing Direct Mail. Get creative.

Direct Mail 145

Direct Mail eBook User-Generated Marketing 145

Adobe Experience Cloud Blog

DECEMBER 18, 2008

We recently announced our new eBook, 101 B2B Marketing and Sales Tips from The B2B Lead , and we get at least 10 new form downloads a week. For many years marketers were limited to direct mail and events for lead generation. People are looking for you in different places and want to interact with you through different mediums.

Thought Leadership 48

Thought Leadership Direct Mail PR Marketing Automation Platform 48

Exposure Ninja

SEPTEMBER 18, 2023

If you’re still confused about the TOFU joke, the best place to start your marketing learning is with some of the most popular terms used in marketing. Marketing Channel — what you use to get your message out (for example, direct mailing, social media or email. There are often rules to follow, which vary from place to place.

PR 52

PR Copywriting Marketing Marketers 52

CXL

JUNE 2, 2022

LiveRamp learned they could reach their accounts through a multi-channel sequence, including: Display advertising; Email marketing ; Outbound SDR calling; Direct mail. Ads strategically placed on relevant websites or platforms that are designed to look like organic content. Banner adverts served on a variety of devices.

eBook 83

eBook Marketing Marketers Inbound Marketing 83

Adobe Experience Cloud Blog

OCTOBER 14, 2015

Use text on the button that describes the action—“Download the Ebook” or “Reserve My Seat,” rather than “Submit.”. Use visual cues, like arrows, and eyes of images pointed at the CTA to direct the viewers’ attention and train of thought. Co-Brand/Co-Author Your Ebook. Create a Small, Personalized Direct Mail Campaign.

Whitepaper 134

Whitepaper eBook Thought Leadership User-Generated 134

DIY Marketers

JANUARY 17, 2022

It’s FREE and all it takes is a few minutes of your time — The first place we all go to get any bit of information is Google. Updating your Google My Business page is one of the easiest online marketing tactics for driving more new customers to your business. optimized and published). But no one can do that.

Promotion 98

Promotion Marketing Marketers Advertising 98

Exposure Ninja

OCTOBER 16, 2023

Traditional Marketing Traditional marketing is any marketing that takes place offline, for example, in newspapers, magazines, posters, flyers, billboards, TV, radio and at events. Examples include TV and radio adverts, telemarketing, direct mail and online ads. This section includes some of the most common types of marketing.

PR 52

PR Marketing Marketers User-Generated 52

InTouch Marketing

JANUARY 31, 2024

These methods include print advertising, broadcast advertising and direct mail marketing. Print advertising involves placing ads in newspapers, magazines, brochures and other physical publications, while broadcast advertising includes commercials on television and radio. Most toss direct mail directly into the recycling bin.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Neil Patel

JULY 28, 2021

If you’ve got questions about outbound, then you’ve come to the right place. For example, TV commercials, cold calls, paid ads , and direct mail are all examples of outbound. For example, they visit your website, read an ebook, or download a white paper. Outbound Marketing Strategy Number #2: Direct Mail.

Outbound Marketing 142

Outbound Marketing Direct Mail Inbound Marketing Whitepaper 142

Duct Tape Marketing

MARCH 8, 2018

I think in the content world, when you’re maybe in the old advertising days, if you’re doing direct mail or you’re doing TV, it’s really easy to think about that stuff, but when you’re self-publishing, when you’re using content, you forget that that content is in competition with everybody else in your industry.

Place 54

Place Marketing Plan Direct Mail Content Marketing 54

Exposure Ninja

JULY 5, 2023

Welcome to the B2B marketing dojo : the place to become a Ninja in B2B marketing strategies. Example: A B2B SaaS company offers free eBooks, webinars, and blog posts covering topics such as software implementation, best practices, and industry trends. Winning the Business Game with a Ninja Touch!

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Backlinko

MAY 14, 2024

These insights help you create content in a variety of formats, like: Blog posts Video marketing Infographics Case studies Ebooks Podcasts Diversifying your content gives you more chances to engage different segments. Including ebooks, checklists, and discount codes. Promote it heavily to get it in front of the right people.

PR 103

PR Customer loyalty User-Generated Marketing 103