Adobe Experience Cloud Blog

NOVEMBER 19, 2018

The easiest place to start in defining stages for your journey map is to include the targeted categories of relationship progress. It is also possible to stagger more expensive forms of communication, such as direct mail, so that they are only used when forward progress through the journey has slowed.

Direct Mail 134

Direct Mail Communications Customer Journey Thought Leadership 134

Hubspot Marketing

JANUARY 29, 2019

Last year, a buzzword ripped through the content marketing space that most marketers were surprisingly thrilled about and eager to implement. Instead, it was what attracted most marketers to the industry in the first place -- "storytelling". Shockingly, it didn’t start with “virtual” or end with “intelligence”.

Branding 136

Branding Food Inbound Marketing Direct Mail 136

CXL

MAY 27, 2022

More direct approaches, such as live events and direct mail, also fall under the lead generation umbrella, though marketers today often rely on types of content like: Ebooks; Guides; Webinar access; Free tools; Email newsletters; Checklists; Whitepapers. Make guest posts about more than link-building.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Duct Tape Marketing

SEPTEMBER 4, 2015

And using a double opt-in subscription process prevents many bad email addresses from entering your list in the first place. Pruning your list can be painful, but here’s the silver lining: your conversion numbers are better than you thought, which means growing your list can have a bigger impact.

Email Marketing 70

Email Marketing Non-Profit Shipping Direct Mail 70

Duct Tape Marketing

NOVEMBER 20, 2015

Leverage your home town or nearest big city to attend marketing groups and meetings. Chamber of Commerce meetings or local business groups are a great place to start. Do your homework and understand what the person likes and dislikes before writing the letter and make sure to send it to their place of business.

Customer 74

Customer Place Direct Mail Product 74

Sprout Social

JUNE 21, 2022

A new era of direct marketing is here. Direct marketing has come a long way since the first direct mail campaign in the 1800s. Even in the past few years, direct messaging channels enabled marketers to reach people in a more personalized, targeted way. Email marketing.

Direct Marketing 115

Direct Marketing Transform Direct Mail Telemarketing 115