Marketing Insider Group

SEPTEMBER 14, 2020

HubSpot’s top lead magnet ebook was shared over 12,000 times in a year. 72% of marketers say that content marketing sparks engagement growth. According to the State of Inbound report, marketers are focusing more on videos. Statista states, “93% of Millennials have compared online deals using a mobile device.”

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

CXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads. Seek out synergistic media appearances.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Marketing Insider Group

FEBRUARY 5, 2024

DemandMetric) Image Source: Neal Schaffer Blogging ranks as the third most prevalent content marketing strategy after video and eBooks. HubSpot) 80% of bloggers affirm that blogging contributes to significant marketing success. Orbit Media) 90% of businesses employ content marketing tactics like blogging.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Marketing Insider Group

MARCH 28, 2024

Content upgrades are additional resources, such as an ebook, within a blog post. Posts with high views and high conversion rates can be easily turned into a short ebook, checklist, or worksheet to drive even more sales. There is a range of conversational commerce tools to consider.

eCommerce 120

eCommerce Shoppers User-Generated Promotion 120