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Conversational marketing: What it means for your social media strategy

Sprout Social

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. Some 70% of people agree they expect conversational experiences from brands. To provide the best customer experience possible, invest in conversational marketing. What is conversational marketing?

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In This Dame and Age - Marketing Trends Event Recap 

Set Up

Based on the event conversation, marketing consultants and marketing agencies are dealing with educating clients on the proper use of ChatGPT or AI. Basically, it is a great resource for inspiration and moving market research forward by organizing overview work and easily conducting competitive analysis.

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Navigating a sea of screens: How social reinforces digital out-of-home ads

Sprout Social

For example, if a retail brand wanted to combine mobile campaigns with digital out-of-home, they could place an interactive display in a mall. And thanks to today’s technology, marketers can remotely schedule and manage digital out-of-home campaigns across locations in a matter of clicks. to optimize publish times for a campaign.

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Unprompted: Combine data with AI to turbocharge your marketing

Unbounce

And as a place for us to get started, I see opportunities in, lead scoring, sorting, categorization at scale, data hygiene exercises, working with unstructured qualitative data that is historically a nightmare to try and automate off of. So we’re pretty excited that we’re at that place. So, we work in the insurance space.

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Unprompted: Combine data with AI to turbocharge your marketing

Unbounce

And as a place for us to get started, I see opportunities in, lead scoring, sorting, categorization at scale, data hygiene exercises, working with unstructured qualitative data that is historically a nightmare to try and automate off of. So we’re pretty excited that we’re at that place. So, we work in the insurance space.