SmartBrief - Marketing

MARCH 17, 2024

2024 – The influencer election The second of our three influencer trends will cause the influencer marketing landscape to undergo a major transformation during election season. Patient- and health care-led influencer campaigns will still need to be handled delicately.

Influencer Marketing 107

Influencer Marketing Health Transform Marketing 107

Hootsuite

SEPTEMBER 28, 2020

In our Social Transformation Report , we partnered with Altimeter Group to survey 2,162 marketers and conduct in-depth interviews with leading brands to uncover the value organizations find when they invest in social. These are stories that they’re proud of,” says Alexandra Gaudin, senior digital content specialist at Ochsner Health.

Transform 144

Transform Health Marketing Marketers 144

Martech

OCTOBER 6, 2023

For many marketing automation platforms, system default glossaries can be an easy starting place. Documentation around a lead lifecycle model and how that aligns with CRM stages for leads, accounts, and opportunities is key to analyzing funnel health and velocity. MOps documentation may also have many of these terms outlined.

Analytics 135

Analytics Transform Marketing Automation Platform Health 135

Martech

JANUARY 28, 2022

Tristan Silhol, senior manager of consulting at data company Artefact, recently worked with hygiene, health and nutrition CPG company Reckitt to revitalize their marketing campaigns. But, with the right strategies in place, marketers will have a much easier time adjusting their campaigns. Adopt data-driven marketing strategies.

Transform 117

Transform Fashion Health Marketing 117

Martech

APRIL 22, 2022

The first bakery I visited was shut down due to a health violation. This all could have been achieved through digital transformation. Quote of the day: “How we bring all of that data into one place is the challenge. Good morning, Marketers, and if you think you know what your customers want, you better be sure of it.

Customer 99

Customer Transform Food Health 99

Set Up

OCTOBER 10, 2023

In 2020, transparency was a huge priority for Healthcare marketers and technology was transforming the space and connecting patients with doctors like never before. Adopting B2B Marketing Approaches Brian Yokley, the VP of Marketing for Strive Health, made the point that B2B marketing is extremely influential in the Healthcare space.

Transform 59

Transform Health CMO Key Performance Indicator 59

Martech

DECEMBER 27, 2023

A busy CEO, however, now barraged with marketing terms from CTR and ROAS to Z-score and SERP, may struggle to piece together their place in the bigger picture of business objectives. The scenario is all too common: a marketing operations team, armed with detailed analytics and performance metrics, presents their latest campaign results.

Transform 113

Transform Communications Marketing Marketers 113

Martech

AUGUST 15, 2023

That’s a great place to start, but the CDP space is constantly evolving. As a board member at Bayesian Health, he’s also involved in driving AI innovations for healthcare. His interests range from fintech through digital transformation and customer experience with a focus on CDPs. He is the author of “76.5

Transform 90

Transform Thought Leadership Health Analytics 90

The CMO Survey

FEBRUARY 24, 2021

Almost a year into the Covid-19 pandemic and amidst enormous death and suffering, we have witnessed a year full of transformation and challenge for the field of marketing. With customer demands for digital experiences growing, marketers have been placed in a stronger position to deliver this value. companies, 94.5% since June 2020.

Transform 130

Transform CMO B2C Digital Marketing 130

Sprout Social

APRIL 29, 2024

For brands and marketers, Instagram is the place to be if you want to connect with UK audiences. They also help you manage your partnerships in one place. Steph Bowmer Steph Bowmer ( @stephshome_ ) guides her 12k followers through her home renovation journey, emphasizing DIY projects and room-by-room transformations.

Branding 102

Branding Fashion Food COS 102

Sachs Marketing Group

DECEMBER 11, 2023

It’s where a visitor ‘lands’ after clicking on a link in an email or ads from Google, YouTube, Facebook, or similar places on the web. For example, a company in the addiction rehab industry might use “Transform Your Life: Begin Your Journey to Recovery Today” as a benefit-focused headline.

Transform 79

Transform Health Digital Marketing Copywriting 79

Adobe Experience Cloud Blog

OCTOBER 21, 2015

Health insurance MVPs were also out and about attending AHIP’s Consumer Experience & Digital Experience conference. The show aimed to bring health plans practical ways that digital engagement can help transform how consumers interact with their health and the health system. Lesson 4: Have courage!

Transform 134

Transform Health Thought Leadership CRM 134

Sprout Social

MARCH 12, 2021

As people around the globe struggled to adjust to rapid changes in their lives, brands and marketers had to radically transform how they communicate with their audiences. If we learned anything from last year, it’s that people will have many, many questions for businesses—and that social is often the first place they’ll go to ask.

Communications 98

Communications Transform Health Management 98

Rock Content

DECEMBER 20, 2023

This change aimed to mirror a broader transformation within the company, now focusing on health innovations and the most complex challenges in the field. The transformation included renaming the pharmaceutical division, previously known as Janssen, to Johnson & Johnson Innovative Medicine.

Transform 52

Transform Pharmaceutical Branding Communications 52

Digital Marketer

SEPTEMBER 18, 2023

But here’s the kicker: with just a bit of human editing and smart prompting, AI content can transform from simply good – to indistinguishable from top human writers. Think of content related to health advice, financial planning, or legal matters. Through these steps, the AI-generated content is transformed.

Transform 121

Transform User-Generated Marketing Marketers 121

Duct Tape Marketing

APRIL 18, 2024

Through her company “Hands-Off CEO”, she rescues agency owners from the daily grind, transforming million-dollar agencies into self-sustaining enterprises. It's time to transform your approach. She rescues agency owners from the Daily Grind, transforming million dollar agencies into self-sustaining enterprises.

Transform 64

Transform Price Real Estate Health 64

AWeber

OCTOBER 24, 2023

Some of the most popular coaching services include: Financial Business Health & Wellness Fitness Executive Relationship Mindset And Confidence If you have a skill or experience that can improve people’s lives (or businesses), consider launching a career as a coach. Life coach Lynda Hoffman is highly motivated by her clients’ success. “It

Non-Profit 84

Non-Profit Transform Price Health 84

Sprout Social

MAY 11, 2021

A few tweaks can completely transform a cumbersome process into an experience that positions your agency as a true creative partner. If you want to optimize your processes, your social media approval workflow is a great place to start. Opportunities for agency-client collaboration can be found in surprising places.

Transform 128

Transform Communications Health Promotion 128

Hubspot Marketing

NOVEMBER 8, 2023

Good places to consider include: Outdoor stands or kiosks Empty storefronts Art or gallery spaces Marketplace or tradeshow booths You can also use services such as Peerspace or We Are Pop Up to scout locations. Such exclusivity is a powerful strategy to enhance perceived value and drive fans to events in the first place. 220 36th St.

COS 102

COS Food Transform Direct Mail 102

Sprout Social

MAY 11, 2023

These features allow you to keep Twitter a safe place for your brand and community. Analyze how people respond to your organic posts and paid ads in one place. Monitor message activity and frequency to stay ahead of a crisis Your social inboxes are like a vital sign that measures your brand health.

Branding 129

Branding Transform Thought Leadership Advertising 129

Marketing Insider Group

JULY 15, 2021

The difference may seem minute, but better innovators make marketing decisions that disrupt and transform whole industries. If you’re tired of seeking motivation from the same places, listen to a few episodes of this podcast hosted by EY Global’s Tax Innovation Leader, Jeff Saviano. And then there’s “ Better Innovation.”

Transform 145

Transform Energy Marketing Marketers 145

Set Up

JULY 5, 2022

Don't be afraid to take a chance, to take a risk…even when I was in a really great place, I wasn't afraid to take a leap to someplace else. 6 - Enjoy what you do | Stacey Tank , Chief Transformation & Corporate Affairs Officer and Chief Transformation & Corporate Affairs Officer at The HEINEKEN Company.

Transform 52

Transform CMO Marketing Marketers 52

Duct Tape Marketing

DECEMBER 13, 2023

Key Takeaways Embark on a transformative journey through the seven directions, strategically open-ended questions designed to unlock creativity at the intersection of mysticism, marketing, and making. 14:26] Can you touch on the line your draw between mental health and creativity? [16:51] Will (07:42): I did.

Transform 72

Transform Marketing Marketers Health 72

Set Up

SEPTEMBER 26, 2023

Trend #7 - Standing for Something Past Insight: Whether it be through sustainability, social justice, public health, or more, people are looking to be better. I’m not sure that this is the highest, best use of real-time content transformation tools… but it is the right place to start. The output will be recognizable to everyone.

Market Trends 59

Market Trends Health Transform Marketing 59

Spiralytics

NOVEMBER 14, 2023

Passionate about mental health Mental health awareness continues to grow through Generation Alpha, with 59% already acknowledging its importance. Their growing awareness suggests they will actively engage in the advocacy and destigmatization of mental health. These sites are an ideal place to center engagement efforts.

Gen Z 52

Gen Z Millennials Health Transform 52

Martech

AUGUST 7, 2023

Using Microsoft Power BI, I accessed all those different data sources and brought them into one place.” While its goal is to create transformative sports experiences for all youth, those experiences are particularly important for girls and young women. “But no one was satisfied with just opinion.

Transform 93

Transform Health Place Personalized Marketing 93

Martech

APRIL 4, 2024

How it helps you This update transforms how files are managed and accessed in HubSpot, streamlining operations for managers and their teams. How it helps you When users log into HubSpot, they’re asked what they want as their home screen. Marketers used to have to choose between individual marketing details.

CRM 54

CRM Management Transform User-Generated 54

Sprout Social

MARCH 21, 2022

There are three different types of Instagram Guides—post, product and place Guides. Some popular topics include how to celebrate Black History Month and ways to take care of your mental health. Place Instagram Guides. Use place Guides to spotlight specific locations important to your community. Place Guide examples.

Transform 102

Transform User-Generated Place Health 102

Sprout Social

JUNE 7, 2023

#nba #tipoff #basketball #chicagobulls #pov #nba ♬ original sound – Chicago Bulls This further solidified their place amongst the passionate sports fan community. They used Sprout to gain data-driven insights into customer opinions and preferences that would transform interactions with their audience.

Branding 112

Branding Health Customer loyalty User-Generated 112

Sprout Social

MARCH 14, 2022

Depending on the type of industry they’re in or the demographics of their customers, some brands may place more emphasis on specific cultural moments than others. Representative Cori Bush—which focuses on transforming the nation’s approach to public safety and policing by making it more health focused.

Branding 111

Branding Transform Fashion Health 111

Marketing Insider Group

JANUARY 4, 2021

This fundamental concept of transforming data into knowledge for better, informed decision-making is largely unchanged, while the underlying technology has significantly matured. Lightning does not strike often twice in the same place, so it is quite an honor to have had this experience. Fast forward three years.

Transform 145

Transform Analytics Thought Leadership Global Marketing 145

Sprout Social

APRIL 19, 2022

Whether it’s an automated message about an upcoming promotion or a personalized consultation with a sales rep, conversational commerce tactics transform your social profiles into your digital storefront. World Health Organization. How social data can fuel your conversational marketing strategy.

Conversational Marketing 99

Conversational Marketing Health Transform Marketing 99

Backlinko

JANUARY 8, 2024

The health and wellness industry is booming. With a wide range of sub-niches ranging from nutrition and physical fitness to mental health and personal care to tap into and millions of people actively seeking products and services that promote a healthy lifestyle, there’s never been a better time to tap into the health niche.

Health 104

Health Affiliate Marketing Non-Profit Food 104

Martech

JANUARY 13, 2022

This is not going to be as transformative as many people think in the next two to three, or maybe even five years. The metaverse could turn out to be a bad place (yes, that’s literally what “dystopia” means). “Social media is a dangerous place,” Parkin agreed. .” Finally, he said, go slow.

Transform 115

Transform Marketing Marketers Health 115

Buffer Marketing

MAY 2, 2024

Initially, UGC started as free content for brands, and you’ll still see a lot of this online, and later transformed into an industry.  A great place to start is with a Google search.  Here are questions people search Google for answers to around gut health.  It does, however, offer you independence.

Affiliate Marketing 70

Affiliate Marketing Manufacturing User-Generated Promotion 70

Econsultancy

MAY 16, 2022

Imagine brands like Vice Cream in a health-obsessed world. To me, brands that get this right have accomplished 50 percent of the brand transformation task. And even when they know, they do not activate it in a way that appeals to their customers. What’s next for Siegel+Gale?

Branding 90

Branding Transform Health Retail 90

Martech

JANUARY 10, 2022

You have your metaverse marketing strategy in place, right? It seems such an inviting place. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and here are some cheerful thoughts about the metaverse. Okay, you detect some sarcasm there.

Health 109

Health Retail Digital Marketing Place 109