Martech

FEBRUARY 6, 2025

For 2025, stop focusing exclusively on conversion marketing, where as few as 4%-5% of your audience may be at any given time. This engagement-first approach builds trust, boosts customer loyalty post-purchase and avoids pushing new customers to the bottom of the funnel too soon, preserving their loyalty and brand advocacy.

Thought Leadership 89

Thought Leadership Customer Journey Customer loyalty Marketers 89

Martech

JANUARY 4, 2022

Virtual events and webinar platform ON24 has announced new integrations with conversational marketing platform Drift. ON24, which went public in 2021, offers marketers insights based on engagement data gathered through virtual and hybrid events created on its platform.

Conversational Marketing 114

Conversational Marketing Management Marketers Marketing 114

Adobe Experience Cloud Blog

MARCH 5, 2018

By starting at the stage level, marketers can compare the rate of conversion to any number of marketing dimensions, helping highlight then identify contributions that are working, need to be improved, or that can be eliminated from the marketing mix. Average Touches per Stage Level Conversion.

Marketing Mix 134

Marketing Mix Marketers Marketing Thought Leadership 134

Martech

JUNE 28, 2024

Quantifying impact across the funnel: The goal is to validate the direct impact of brand investments and understand their influence on other marketing channels. For example, a successful brand campaign might increase brand awareness and improve the efficiency of performance marketing tactics like brand search or social retargeting.

Branding 130

Branding Key Performance Indicator Marketers Marketing 130

Martech

DECEMBER 20, 2021

This is how we discovered conversational marketing platform Botco.ai,” explained Michelle Bonjour, STCHealth’s Director of Consumer Engagement. is an automated, AI-powered conversational marketing platform that works with many companies in the healthcare space (it is HIPAA-compliant).

Health 117

Health New Technology Conversational Marketing Place 117

Martech

MAY 10, 2023

Every marketing leader is facing a similar set of challenges. By talking to customers, being ruthless with our priorities and optimizing for conversions, marketing can become a bit easier and more manageable. The post How to overcome marketing budget cuts and hiring freezes appeared first on MarTech. Get MarTech!

Marketers 114

Marketers Marketing Price Communications 114