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This week’s new AI/ChatGPT-powered martech products

Martech

SE Ranking’s AI Writer generates various types of written content “in accordance with the highest SEO copywriting standards.” Big Purple Dot’s BPD AI Assistant lets people use natural language to query the firm’s mortgage- and real-estate-focused CRM. It also allows users to generate images.

Product 101
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It?s Not About the Tea: How to Make Buyer Personas That Really Satisfy

Content Marketing Institute

Your marketers, copywriters, and content creators may get so caught up in this made-up story that they tailor messaging exclusively for this Sarah character, excluding a far more true and useful representation of your actual potential prospects (e.g., You’re helping a friend who’s looking to buy real estate. That’s right.

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7 Examples of Effective Cross-selling (and Why They Work)

CXL

Its landing pages make the most of their real estate to show related products that complement the central product. SitePoint’s emailing marketing is a great example of how to use conversational copywriting to cross-sell to new users. Don’t reserve personalization for existing customers and those you have data on.

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Cook Up Email Marketing Automation With These 6 Recipes

Content Marketing Institute

To work effectively, the email platform is the foundation and must integrate with other data systems as shown in this illustration: The data systems include: Customer relationship management (CRM). HANDPICKED RELATED CONTENT: 8 Copywriting Techniques to Boost Email Conversions. Demand-side platform (DSP). Customer data platform (CDP).

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8 high-converting lead generation landing page examples to inspire yours

Unbounce

Lead gen landing page best practices How to create a lead gen landing page Lead gen landing page examples SHARE Hayley Mullen Hayley is a former Copywriter on Unbounce’s content team. Signed, a totally unbiased copywriter.) Why do you need a lead gen landing page? Though messaging is indeed very important!

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57 common email marketing mistakes to avoid to boost click rate

Unbounce

If copywriting isn’t one of your strengths, we’ve got your back with an AI-powered copywriting solution that can produce high-quality, conversion-optimized copy for emails , landing pages , and more. CRM tools can be lifesavers here, offering advanced segmentation features to help you group subscribers with similar interests.

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Lead Generation: What is it, Effective Strategies & Tools

Neil Patel

Consider this a prime piece of real estate in your marketing strategy. Copywriters all over the world know the power behind a well-crafted headline. CRM – Zoho CRM. Ideally, you want to put them into your CRM, from where you can organize your sales funnels.