Pam Didner

OCTOBER 22, 2022

Buyer personas guide marketing campaigns, messaging development, and content creation. Building personas is a typical part of the web or user experience (UX) customer journey design in the digital world. I’ve discovered that a persona is also essential for content planning, especially global content planning.

Gen Z 50

Gen Z Copywriting Manufacturing Communications 50

Marketing Insider Group

FEBRUARY 5, 2024

(Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. Insider Intelligence) 61% of marketers consider AI a crucial component of their data strategy. market share.

Digital Marketing 83

Digital Marketing Marketing Strategy Shoppers User-Generated 83

Pam Didner

APRIL 16, 2021

Meanwhile, Event marketing is likely to take on a hybrid model with in-person and online components moving forward which will impact attendee pricing models and content distribution. Digital customer touchpoints continue to surge, you need to modify your customer journey and beef up your offerings online and on your websites.

Marketing 96

Marketing Marketers Communications Manufacturing 96