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Guardrails and governance: How to protect your brand while using AI

Martech

Instead of creating content exclusively, marketing writers may also spend some time reviewing and refining AI output. Its not that different from a senior copywriter reviewing a junior copywriters work. In this case, the junior copywriter is AI, and the fix may be editing the copy or adjusting the output parameters.

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10 top marketing podcasts for 2024

Martech

There are a lot of marketing podcasts out there, so how do you know which ones to listen to? Here are 10 — listed in alphabetical order — that cover everything from content from AI to marketing ethics and more. These are some of the questions that Mikhail Myzgin explores in his podcast, “Ethics in Marketing.”

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Direct Response Marketing Guide: Top Strategies, Techniques, and KPIs

Customers.ai

Most of all, those brands pull customers in and leave a lasting impression. If that’s your idea of marketing, as a small business, it can be a bit overwhelming. Marketers can leverage direct response on any number of channels, including TV, print, radio, email, digital, and social media. Simple as that.