Copywriting, Customer and Product Life Cycle

How Currys achieved a 56% open rate increase by optimising email subject lines in real time

Econsultancy

FEBRUARY 9, 2022

“[But] we found the opportunity to actually take a step back and look at end-to-end personalisation moments – how could we give customers a complete personalised experience, end-to-end?” “We’re really, really focused on: what are the ten moments that have the most customer value?

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Marketing Objectives for the Product Lifecycle Growth Stage

CXL

FEBRUARY 3, 2022

Groove’s customer service platform almost died in the introductory stage because they forgot to listen to their customers. They drew people in with a product they assumed would be a hit and pushed forward without taking in customer feedback. People had a terrible experience using their product. The result?

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How Currys achieved a 56% open rate increase by optimising email subject lines in real time

Marketing Objectives for the Product Lifecycle Growth Stage

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